ELI5: 12b-1 Fee

Advanced Definition
Last updated: Jul 27, 2023

12b-1 Fee - The Invisible Cost of Mutual Funds

Imagine you have a magical coin purse where you keep your savings safe. Well, a 12b-1 fee is like an invisible portion of your coins that silently disappears to cover the marketing and distribution costs of mutual funds. Don't worry; I'll explain it in simple terms using our coin purse analogy!

💡 Key Ideas

  • Definition: The 12b-1 fee is an ongoing fee that certain mutual funds charge their investors to cover marketing and distribution expenses.

  • Purpose: The fee is used to promote and sell the mutual fund, attract more investors, and cover various marketing-related costs.

  • Impact on Returns: Since it's an ongoing percentage of the investment, the 12b-1 fee can reduce the overall returns of the mutual fund for investors.

  • Types of Fees: There are two types of 12b-1 fees - Class A shares typically have lower fees, while Class B shares have higher fees and may also involve compensating salespeople for their services.

  • Consideration: When investing in a mutual fund, it's essential for investors to be aware of the 12b-1 fee and consider its impact on their investment returns, as it can affect their long-term savings and financial goals.

Understanding the 12b-1 Fee

Okay, let's break it down further:

What is the 12b-1 Fee?

The 12b-1 fee is like an invisible coin tax that mutual funds charge their investors to cover the costs of marketing and distributing the fund. Just like your magical coin purse loses a few coins to an invisible tax, the 12b-1 fee quietly reduces your mutual fund's returns.

How Does It Work?

When you invest in a mutual fund, the fund incurs certain expenses, like advertising, printing reports, and paying salespeople who promote and sell the fund. The 12b-1 fee is an ongoing percentage of your investment that the fund company deducts to cover these costs.

Let's say you invest $1,000 in a mutual fund, and it has a 12b-1 fee of 1%. At the end of the year, you'll lose $10 from your investment, leaving you with $990. That's because the $10 went to cover the fund's marketing and distribution expenses.

Types of 12b-1 Fees

There are two types of 12b-1 fees:

  1. Distribution Fee (Class C Shares): This fee is like paying a portion of your coins to the salesperson who helped you buy the mutual fund. It's an ongoing payment to compensate the salesperson for their services.

  2. Marketing Fee (Class B Shares): This fee is like investing a small part of your coins in marketing efforts to attract more investors to the mutual fund. It helps the fund grow and reach more people.

Why Is It Important?

The 12b-1 fee is essential because it affects your overall investment returns. Since it's an ongoing fee, it continues to impact your investment as long as you hold the mutual fund. It's crucial to be aware of this hidden cost and consider it when evaluating the potential returns of a mutual fund.

Real-World Example: The Magical Adventure Fund

Let's go on a magical adventure with a make-believe mutual fund called the "Magical Adventure Fund" (MAF). You, as a curious wizard named Alex, decide to invest your magical coins in this fund to grow your savings.

You learn that the Magical Adventure Fund has two classes of shares - Class A and Class B - and each has a different 12b-1 fee.

  • Class A Shares: These are like the main coins in your coin purse. They have a 12b-1 fee of 0.25%, meaning 0.25% of your investment will be used to cover marketing and distribution expenses.

  • Class B Shares: These are like special coins with a unique feature. They have a 12b-1 fee of 1%, which means a higher percentage of your investment will go towards marketing efforts to attract more investors to the fund.

Let's say you decide to invest $1,000 in each class of shares.

At the end of the year, the Magical Adventure Fund generates a 5% return on your investment. Let's see how the 12b-1 fees affect your returns for each class of shares:

  • Class A Shares: Your 0.25% 12b-1 fee for Class A shares amounts to $2.50 (0.25% of $1,000). So, after accounting for the fee, your return on Class A shares is $22.50 (5% return - $2.50 fee).

  • Class B Shares: With a 1% 12b-1 fee for Class B shares, the fee amounts to $10 (1% of $1,000). After accounting for the fee, your return on Class B shares is $40 (5% return - $10 fee).

In this example, you can see that the higher 12b-1 fee for Class B shares resulted in a larger reduction in your overall return compared to Class A shares.

Remember, the 12b-1 fee is like an invisible coin tax, quietly affecting your investment returns. When choosing a mutual fund, it's essential to consider the impact of these fees and choose the class of shares that aligns best with your investment goals and magical financial adventure!

Conclusion

The 12b-1 fee is like an invisible coin tax that mutual funds charge their investors to cover marketing and distribution costs. It quietly reduces your mutual fund's returns, just like coins silently disappear from your coin purse. So, next time you invest in a mutual fund, remember to keep an eye out for the 12b-1 fee and consider its impact on your investment!