⬅ # 583 George Lucas|# 585 Bill Haslam

# 584 Helen Johnson-Leipold 


Real Time Net Worth
as of 6/14/2024
-$3.1M (-0.06%)

# 584 Helen Johnson-Leipold 


Real Time Net Worth
as of 6/14/2024
-$3.1M (-0.06%)
OccupationChair and CEO, Johnson Outdoors
Source of WealthCleaning Products
ResidenceRacine, Wisconsin
Marital StatusMarried
EducationBS, Cornell University
Age-Adjusted Net Worth$3.27B
Helen Johnson-Leipold
Helen Johnson-Leipold
United States
Net worth: $5.26B

Self-Made Score 

Wealth History

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Helen Johnson-Leipold is an American billionaire businesswoman, known for her roles as chairman and CEO of Johnson Outdoors and chairman of Johnson Financial Group.
She is an heir to the family-owned SC Johnson, which has an estimated $11 billion in revenues, and is most recognized for her contributions to the outdoor gear industry.

Early Life and Career

Helen Johnson-Leipold was born in Racine, Wisconsin, and is the daughter of Samuel Curtis Johnson Jr. and Imogene Powers Johnson.
She began her career at Foote, Cone & Belding in Chicago in 1979 before joining S. C. Johnson & Son in September 1985.
In March 1999, she was elected Chairman and CEO of Johnson Outdoors, and in July 2004, she became Chairman of Johnson Financial Group.
Helen Johnson-Leipold and her husband, Craig Leipold, maintain residences in Racine, Wisconsin, and Saint Paul, Minnesota, and have five sons.

Johnson Outdoors

Johnson Outdoors, a publicly-traded company (Nasdaq: JOUT), produces outdoor recreational products such as watercraft, diving equipment, camping gear, and outdoor clothing.
It has operations in 24 locations worldwide and employs 1,400 people, reporting sales of over $315 million.
Helen Johnson-Leipold has been leading the company since 1999, continuing its growth and diversification in the outdoor gear market.
The company's history traces back to the 1970s when it evolved from diversification efforts by S. C. Johnson & Son, later becoming known as Johnson Camping, Inc., and then Johnson Worldwide Associates (JWA).
Notable acquisitions by Johnson Outdoors include Eureka! Tent Company, Old Town Canoe, Ocean Kayak, and Jetboil.
Johnson Outdoors also owns Scubapro Uwatec, a leading manufacturer of diving gear, following a merger in 1997.

SC Johnson Legacy

Helen Johnson-Leipold is an heir to SC Johnson, a family-owned cleaning products company with an estimated $11 billion in revenues.
The company's iconic products include Pledge, Off!, and Windex, contributing to its global recognition and financial success.
In 2017, Helen and her siblings pledged $150 million to Cornell University to fund the SC Johnson College of Business, highlighting their commitment to education and philanthropy.

How long would it take you to become as rich as Helen Johnson-Leipold?

If you started with $10,000 and invested an additional $500 each month at a 43.94% CAGR, it would take you 5 years to reach Helen Johnson-Leipold's net worth of $5.26B.

Is this realistic? It depends how closely the VIX-TA-Macro Advanced model performs to its history in the future. Since Grizzly Bulls launched on January 1, 2022, it's returned 43.45% compared to 12.43% for the S&P 500 benchmark.

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Helen Johnson-Leipold is very wealthy, but what's stopping you from reaching that same level of success? As summarized in our five fundamental rules to wealth building, becoming wealthy in a modern capitalist economy is not complicated. There's actually only three variables:

  1. Your starting capital
  2. Your earnings after expenses
  3. The compound annual growth rate (CAGR) of your savings

Most people start with zero or very little, so if you weren't born into wealth, don't fret! The majority of the fortunate folks listed in our Grizzly Bulls’ Billionaires Index came from middle class or lower backgrounds. The most distinguishing characteristic of the group is their ability to consistently earn a high CAGR on their savings.

Every billionaire has a unique strategy to achieve high CAGR. For Helen Johnson-Leipold, Cleaning Products is the primary source. Whether you choose to invest your savings in your own businesses or the businesses of others is not as important. The salient piece of the puzzle is ensuring that your hard-earned savings are generating sufficient CAGR to reach your long term goals.

Most people simply invest their money in index funds and call it a day. There's nothing wrong with this approach, but it guarantees relative mediocrity. To achieve greatness, you need to invest your money to earn higher than average returns. In the long run, better investors will always finish ahead of better earners.

Source: Grizzly Bulls reporting

Methodology: Grizzly Bulls' Billionaires Index is a daily ranking of the world's billionaires and richest people. Grizzly Bulls strives to provide the most accurate net worth calculations available. We pull data from public equity markets, SEC filings, public real estate records, and other reputable sources.

The index is dynamic and updates daily at the close of U.S. stock market trading based on changes in the markets, economy, and updates to Grizzly Bulls' proprietary algorithm of personal wealth calculation. Stakes in public companies are tracked daily based on the relevant closing prices of the underlying securities. Additionally, stakes in private companies, cash, real estate, and other less easily valued assets are updated periodically through careful analysis of insider transactions, comparable public company sales / EBITDA multiples, etc.

Edited by: Lee Bailey