⬅ # 223 Graeme Hart|# 225 Brian Chesky

# 224 Johnny Morris 


Real Time Net Worth
as of 6/24/2024

# 224 Johnny Morris 


Real Time Net Worth
as of 6/24/2024
OccupationFounder and CEO, Bass Pro Shops
Source of WealthSporting Goods Retail
ResidenceSpringfield, Missouri
Marital StatusMarried
EducationBS, Drury University
Age-Adjusted Net Worth$3.43B
Johnny Morris
Johnny Morris
United States
Net worth: $10.1B

Self-Made Score 

Wealth History

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John L. Morris was born in Springfield, Missouri, in 1948.
He attended Drury University.
Morris is the founder, majority owner, and CEO of Bass Pro Shops, a hunting and fishing retail chain in the US and Canada.
He is married, with four children, and resides in Springfield, Missouri.


In 1972, Morris founded Bass Pro Shops by selling fishing equipment in the back of his father's Brown Derby liquor store in Springfield.
Morris also founded the White River Marine Group, which is the world's largest boat manufacturer by volume, producing fishing and recreational boats.
He acquired rival outdoor merchandise retailer Cabela's for $4 billion in September 2017, nearly doubling the size of Bass Pro Shops.
Morris opened the Wonders of Wildlife Museum & Aquarium in Springfield in 2017, which cost $300 million to build and spans 350,000 square feet.
He founded the Top of the Rock golf course in Branson, Missouri, known for its collection of Native American arrowheads and art, and famously experienced a 70-foot-wide sinkhole on May 22, 2016.

Conservation Efforts and Recognitions

Morris and his family were awarded the Audubon Medal in February 2019 for their conservation efforts.
In 2023, he received the Old Tom Morris Award from the Golf Course Superintendents Association of America for his commitment to golf and conservation.
His conservation efforts are notable, especially evident in projects like the Wonders of Wildlife Museum & Aquarium.

How long would it take you to become as rich as Johnny Morris?

If you started with $10,000 and invested an additional $500 each month at a 44.13% CAGR, it would take you 5 years to reach Johnny Morris's net worth of $10.1B.

Is this realistic? It depends how closely the VIX-TA-Macro Advanced model performs to its history in the future. Since Grizzly Bulls launched on January 1, 2022, it's returned 48.35% compared to 16.28% for the S&P 500 benchmark.

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Johnny Morris is very wealthy, but what's stopping you from reaching that same level of success? As summarized in our five fundamental rules to wealth building, becoming wealthy in a modern capitalist economy is not complicated. There's actually only three variables:

  1. Your starting capital
  2. Your earnings after expenses
  3. The compound annual growth rate (CAGR) of your savings

Most people start with zero or very little, so if you weren't born into wealth, don't fret! The majority of the fortunate folks listed in our Grizzly Bulls’ Billionaires Index came from middle class or lower backgrounds. The most distinguishing characteristic of the group is their ability to consistently earn a high CAGR on their savings.

Every billionaire has a unique strategy to achieve high CAGR. For Johnny Morris, Sporting Goods Retail is the primary source. Whether you choose to invest your savings in your own businesses or the businesses of others is not as important. The salient piece of the puzzle is ensuring that your hard-earned savings are generating sufficient CAGR to reach your long term goals.

Most people simply invest their money in index funds and call it a day. There's nothing wrong with this approach, but it guarantees relative mediocrity. To achieve greatness, you need to invest your money to earn higher than average returns. In the long run, better investors will always finish ahead of better earners.

Source: Grizzly Bulls reporting

Methodology: Grizzly Bulls' Billionaires Index is a daily ranking of the world's billionaires and richest people. Grizzly Bulls strives to provide the most accurate net worth calculations available. We pull data from public equity markets, SEC filings, public real estate records, and other reputable sources.

The index is dynamic and updates daily at the close of U.S. stock market trading based on changes in the markets, economy, and updates to Grizzly Bulls' proprietary algorithm of personal wealth calculation. Stakes in public companies are tracked daily based on the relevant closing prices of the underlying securities. Additionally, stakes in private companies, cash, real estate, and other less easily valued assets are updated periodically through careful analysis of insider transactions, comparable public company sales / EBITDA multiples, etc.

Edited by: Lee Bailey