⬅ # 308 Rekha Jhunjhunwala|# 310 David Steward

# 309 Denise Coates 


Real Time Net Worth
as of 4/11/2024
-$335 (-0.00%)

# 309 Denise Coates 


Real Time Net Worth
as of 4/11/2024
-$335 (-0.00%)
OccupationFounder and Co-CEO, Bet365
Source of WealthOnline Gambling
ResidenceStoke-on-Trent, United Kingdom
Marital StatusMarried
Age-Adjusted Net Worth$11.2B
Denise Coates
Denise Coates
United Kingdom
Net worth: $8.56B

Self-Made Score 

Wealth History

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Early Life and Education

Denise Coates was born on September 26, 1967, in the UK, as the eldest daughter of Peter Coates, chairman of Stoke City F.C. and a director of Bet365.
She earned a first-class degree in econometrics from the University of Sheffield.

Business Career

While at school, Coates began working in the cashiers' department of Provincial Racing, her family's bookmaking firm.
After university, she continued working at Provincial Racing as an accountant and became managing director of the small chain of shops in 1995.
In 2000, Coates bought the domain name Bet365.com and launched the website in 2001, borrowing £15 million from RBS against the family's betting shop estate.
She sold the family's betting shops to Coral in 2005 for £40 million, using the proceeds to pay off the loan to RBS.
Bet365 is now one of the world's largest online gambling companies, with revenues of $2 billion and facilitating $45 billion in yearly bets as of 2016.
Coates owns approximately half of Bet365.

Financial and Philanthropic Endeavors

In 2020, she earned a salary of £422 million and dividends of £48 million, making her the highest-paid chief executive in Britain for several years.
Coates is known for taking the majority of her income as salary rather than dividends.
She was the highest taxpayer in Britain from 2019-2022.
Coates established the Denise Coates Foundation, a registered charity, which donated £100 million to twenty UK charities as of 2014.
The foundation supports various causes including healthcare, education, and disaster relief, with notable donations to organizations like Oxfam and relief programs for victims of natural disasters.

Personal Life

Coates is married to Richard Smith, and they reside in Betchton near Sandbach, Cheshire.
She drives an Aston Martin with personalized number plates bearing her initials.
They have five children, four of whom were reportedly adopted from the same family.

Honours and Awards

In January 2012, Coates was appointed a Commander of the Order of the British Empire (CBE) for services to the community and business.
Coates received an honorary doctorate from Staffordshire University in 2012.
In 2019, she was inducted into the Sports Betting Hall of Fame for her leadership in the gambling industry.
She was named one of the 100 most powerful women in the UK by Woman's Hour on BBC Radio 4 in 2013.

How long would it take you to become as rich as Denise Coates?

If you started with $10,000 and invested an additional $500 each month at a 44.41% CAGR, it would take you 5 years to reach Denise Coates's net worth of $8.56B.

Is this realistic? It depends how closely the VIX-TA-Macro Advanced model performs to its history in the future. Since Grizzly Bulls launched on January 1, 2022, it's returned 38.63% compared to 10.38% for the S&P 500 benchmark.

Enter data in all but one field below, then calculate the missing value

Denise Coates is very wealthy, but what's stopping you from reaching that same level of success? As summarized in our five fundamental rules to wealth building, becoming wealthy in a modern capitalist economy is not complicated. There's actually only three variables:

  1. Your starting capital
  2. Your earnings after expenses
  3. The compound annual growth rate (CAGR) of your savings

Most people start with zero or very little, so if you weren't born into wealth, don't fret! The majority of the fortunate folks listed in our Grizzly Bulls’ Billionaires Index came from middle class or lower backgrounds. The most distinguishing characteristic of the group is their ability to consistently earn a high CAGR on their savings.

Every billionaire has a unique strategy to achieve high CAGR. For Denise Coates, Online Gambling is the primary source. Whether you choose to invest your savings in your own businesses or the businesses of others is not as important. The salient piece of the puzzle is ensuring that your hard-earned savings are generating sufficient CAGR to reach your long term goals.

Most people simply invest their money in index funds and call it a day. There's nothing wrong with this approach, but it guarantees relative mediocrity. To achieve greatness, you need to invest your money to earn higher than average returns. In the long run, better investors will always finish ahead of better earners.

Source: Grizzly Bulls reporting

Methodology: Grizzly Bulls' Billionaires Index is a daily ranking of the world's billionaires and richest people. Grizzly Bulls strives to provide the most accurate net worth calculations available. We pull data from public equity markets, SEC filings, public real estate records, and other reputable sources.

The index is dynamic and updates daily at the close of U.S. stock market trading based on changes in the markets, economy, and updates to Grizzly Bulls' proprietary algorithm of personal wealth calculation. Stakes in public companies are tracked daily based on the relevant closing prices of the underlying securities. Additionally, stakes in private companies, cash, real estate, and other less easily valued assets are updated periodically through careful analysis of insider transactions, comparable public company sales / EBITDA multiples, etc.

Edited by: Lee Bailey