⬅ # 531 Clive Calder|# 533 Torbjorn Tornqvist

# 532 Kjeld Kirk Kristiansen 


Real Time Net Worth
as of 7/12/2024
$444 (0.00%)

# 532 Kjeld Kirk Kristiansen 


Real Time Net Worth
as of 7/12/2024
$444 (0.00%)
OccupationCo-owner, The Lego Group
Source of WealthLego
ResidenceBillund, Denmark
Marital StatusMarried
EducationBS, Aarhus Business School; MBA, International Institute for Management and Development
Age-Adjusted Net Worth$1.91B
Kjeld Kirk Kristiansen
Kjeld Kirk Kristiansen
Net worth: $5.64B

Self-Made Score 

Wealth History

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Early Life

Kjeld Kirk Kristiansen was born on December 27, 1947, in Billund, Denmark.
He is the grandson of Ole Kirk Christiansen, the founder of Lego.
Kristiansen's father, Godtfred Kirk Christiansen, worked in the family business alongside Ole.


Kjeld Kirk Kristiansen holds a bachelor's degree from Aarhus University.
He also obtained an MBA from IMD Business School in Switzerland.


In 1979, at the age of 32, Kristiansen became the President and CEO of The Lego Group, succeeding his father.
Under his leadership, Lego introduced themes, minifigures, Lego.com, Lego Mindstorms, and licensed properties.
He stepped down as President and CEO in 2004 to focus on his role as the owner of Lego Group and vice-chairman of the board.

Business Ventures and Ownership

Kjeld Kirk Kristiansen led Lego from 1979 to 2004.
He and his three grown children collectively own a 75% stake in Lego, valued at $7.2 billion.
The Kristiansen family also owns approximately half of Merlin Entertainments, a theme park operator.
In 2019, the family took Merlin Entertainments private with a consortium.

Financial and Company Performance

In 2003, Lego faced a deficit of DKr 1.4 billion, prompting Kristiansen to replace the president.
By 2005, Lego reported a net loss of DKr 1,931 million but returned a profit of DKr 702 million in the same year.
In 2011, Lego's sales grew 11% due to the success of the Ninjago brand, with profits reaching US$776 million.
By 2012, Lego became the world's most valuable toy company with a value exceeding US$14.6 billion.
In the first half of 2015, Lego reported a turnover of DKr 14,142 million with a net profit of DKr 3,553 million, driven by strong sales and product innovation.
In 2017, Lego announced job cuts following decreased revenue and profit, attributed to increased competition.

Family and Personal Life

Kristiansen is married to Camilla and they have three children: Thomas Kirk Kristiansen, Sofie Kirk Kristiansen, and Agnete Kirk Thinggaard.
Agnete Kirk Thinggaard is known as a Danish Olympic dressage rider.
The family resides in Denmark.

How long would it take you to become as rich as Kjeld Kirk Kristiansen?

If you started with $10,000 and invested an additional $500 each month at a 44.15% CAGR, it would take you 5 years to reach Kjeld Kirk Kristiansen's net worth of $5.64B.

Is this realistic? It depends how closely the VIX-TA-Macro Advanced model performs to its history in the future. Since Grizzly Bulls launched on January 1, 2022, it's returned 51.86% compared to 19.03% for the S&P 500 benchmark.

Enter data in all but one field below, then calculate the missing value

Kjeld Kirk Kristiansen is very wealthy, but what's stopping you from reaching that same level of success? As summarized in our five fundamental rules to wealth building, becoming wealthy in a modern capitalist economy is not complicated. There's actually only three variables:

  1. Your starting capital
  2. Your earnings after expenses
  3. The compound annual growth rate (CAGR) of your savings

Most people start with zero or very little, so if you weren't born into wealth, don't fret! The majority of the fortunate folks listed in our Grizzly Bulls’ Billionaires Index came from middle class or lower backgrounds. The most distinguishing characteristic of the group is their ability to consistently earn a high CAGR on their savings.

Every billionaire has a unique strategy to achieve high CAGR. For Kjeld Kirk Kristiansen, Lego is the primary source. Whether you choose to invest your savings in your own businesses or the businesses of others is not as important. The salient piece of the puzzle is ensuring that your hard-earned savings are generating sufficient CAGR to reach your long term goals.

Most people simply invest their money in index funds and call it a day. There's nothing wrong with this approach, but it guarantees relative mediocrity. To achieve greatness, you need to invest your money to earn higher than average returns. In the long run, better investors will always finish ahead of better earners.

Source: Grizzly Bulls reporting

Methodology: Grizzly Bulls' Billionaires Index is a daily ranking of the world's billionaires and richest people. Grizzly Bulls strives to provide the most accurate net worth calculations available. We pull data from public equity markets, SEC filings, public real estate records, and other reputable sources.

The index is dynamic and updates daily at the close of U.S. stock market trading based on changes in the markets, economy, and updates to Grizzly Bulls' proprietary algorithm of personal wealth calculation. Stakes in public companies are tracked daily based on the relevant closing prices of the underlying securities. Additionally, stakes in private companies, cash, real estate, and other less easily valued assets are updated periodically through careful analysis of insider transactions, comparable public company sales / EBITDA multiples, etc.

Edited by: Lee Bailey