⬅ # 443 Arthur Dantchik|# 445 Agnete Kirk Thinggaard

# 444 Sofie Kirk Kristiansen 


Real Time Net Worth
as of 5/18/2024
$8.2M (0.12%)

# 444 Sofie Kirk Kristiansen 


Real Time Net Worth
as of 5/18/2024
$8.2M (0.12%)
OccupationCo-owner, The Lego Group
Source of WealthLego
ResidenceBillund, Denmark
Age-Adjusted Net Worth$15.4B
Sofie Kirk Kristiansen
Sofie Kirk Kristiansen
Net worth: $6.85B

Self-Made Score 

Wealth History

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Sofie Kirk Kristiansen was born on November 18, 1976, in Denmark.
She holds a B.A. degree from the department of ethnography at Aarhus University.
Kristiansen is a Danish fourth-generation owner of The Lego Group, belonging to a family deeply rooted in the company's history.
Together with her father Kjeld, sister Agnete, and brother Thomas, she splits ownership of a 75% stake in Lego.
She owns a large hunting lodge in South Jutland and was previously married to Christopher Kiær Thomsen.

Family Business and Ownership

Kristiansen is a fourth-generation owner of Lego, inheriting her stake in the company from her family.
Her great-grandfather, Ole Kirk Christiansen, founded Lego in 1932, initially producing wooden toys.
The family's ownership extends beyond Lego, holding a 47.5% stake in Merlin Entertainments, a theme park operator.
Despite her ownership, Kristiansen is not actively involved in Lego's business operations, with her brother, Thomas, serving as the deputy chairman.

Lego Group History and Financials

Founded by Ole Kirk Christiansen in 1932, Lego initially manufactured wooden toys before transitioning to plastic bricks in 1947.
The company's name is derived from the Danish phrase 'leg godt,' meaning 'play well.'
Lego faced financial difficulties in the early 2000s, with deficits leading to significant layoffs and restructuring.
Despite challenges, Lego experienced significant growth, becoming the world's most valuable toy company in 2012.
In 2015, Lego reported substantial revenue and profit increases driven by product innovation and geographical expansion.
In response to competitive pressures, Lego announced job cuts in 2017, reflecting a changing landscape in the toy industry.

How long would it take you to become as rich as Sofie Kirk Kristiansen?

If you started with $10,000 and invested an additional $500 each month at a 44.10% CAGR, it would take you 5 years to reach Sofie Kirk Kristiansen's net worth of $6.85B.

Is this realistic? It depends how closely the VIX-TA-Macro Advanced model performs to its history in the future. Since Grizzly Bulls launched on January 1, 2022, it's returned 42.76% compared to 11.89% for the S&P 500 benchmark.

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Sofie Kirk Kristiansen is very wealthy, but what's stopping you from reaching that same level of success? As summarized in our five fundamental rules to wealth building, becoming wealthy in a modern capitalist economy is not complicated. There's actually only three variables:

  1. Your starting capital
  2. Your earnings after expenses
  3. The compound annual growth rate (CAGR) of your savings

Most people start with zero or very little, so if you weren't born into wealth, don't fret! The majority of the fortunate folks listed in our Grizzly Bulls’ Billionaires Index came from middle class or lower backgrounds. The most distinguishing characteristic of the group is their ability to consistently earn a high CAGR on their savings.

Every billionaire has a unique strategy to achieve high CAGR. For Sofie Kirk Kristiansen, Lego is the primary source. Whether you choose to invest your savings in your own businesses or the businesses of others is not as important. The salient piece of the puzzle is ensuring that your hard-earned savings are generating sufficient CAGR to reach your long term goals.

Most people simply invest their money in index funds and call it a day. There's nothing wrong with this approach, but it guarantees relative mediocrity. To achieve greatness, you need to invest your money to earn higher than average returns. In the long run, better investors will always finish ahead of better earners.

Source: Grizzly Bulls reporting

Methodology: Grizzly Bulls' Billionaires Index is a daily ranking of the world's billionaires and richest people. Grizzly Bulls strives to provide the most accurate net worth calculations available. We pull data from public equity markets, SEC filings, public real estate records, and other reputable sources.

The index is dynamic and updates daily at the close of U.S. stock market trading based on changes in the markets, economy, and updates to Grizzly Bulls' proprietary algorithm of personal wealth calculation. Stakes in public companies are tracked daily based on the relevant closing prices of the underlying securities. Additionally, stakes in private companies, cash, real estate, and other less easily valued assets are updated periodically through careful analysis of insider transactions, comparable public company sales / EBITDA multiples, etc.

Edited by: Lee Bailey