Li Xiang built his fortune by founding Autohome and later Li Auto, where he serves as founder, chairman and chief executive of the dual-listed electric-vehicle company. [1][2]
He founded businesses before Li Auto
Forbes identifies Li Xiang as the founder of Autohome, the automotive information and services platform that became publicly listed in New York, establishing a substantial entrepreneurial track record before Li Auto. [1]
Forbes also identifies him as the founder, chairman and chief executive of Li Auto, the Beijing-based electric-vehicle maker listed on both Nasdaq and the Hong Kong Stock Exchange. [1]
Li Auto's corporate governance materials likewise identify Li as the company's founder, chairman and chief executive, tying his present wealth directly to the business he created and leads. [2]
Li Auto created a second large founder-owned platform
Forbes says Li Auto built its market position around family-oriented electric vehicles and extended-range powertrains, while Li remained the central founder and executive behind the company. [1]
Because both Autohome and Li Auto were businesses Li founded rather than inherited family enterprises, the reviewed record supports a primarily self-created fortune built through entrepreneurship and operating leadership. [1][2]
Sources for background
Sources reviewed Sep 23, 2026.
- Li Xiang · Forbes · Mar 10, 2026
- Board of Directors · Li Auto
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