⬅ # 436 Ruan Liping|# 438 Sofie Kirk Kristiansen

# 437 Martin Lorentzon 


Real Time Net Worth
as of 5/29/2024
$5.7M (0.08%)

# 437 Martin Lorentzon 


Real Time Net Worth
as of 5/29/2024
$5.7M (0.08%)
OccupationCofounder, Spotify; Cofounder, Tradedoubler
Source of WealthSpotify
ResidenceStockholm, Sweden
Marital StatusSingle
Age-Adjusted Net Worth$9.69B
Martin Lorentzon
Martin Lorentzon
Net worth: $6.91B

Self-Made Score 

Wealth History

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Martin Lorentzon, a Swedish entrepreneur, co-founded Spotify in 2006 with Daniel Ek, which became one of the largest music streaming services globally.
Lorentzon owns 12% of Spotify shares but holds 43% voting control via a dual-class share system.
Prior to Spotify, Lorentzon had a successful career, including founding Tradedoubler and holding senior roles at AltaVista.
He has been involved in various political and philanthropic activities in Sweden, including work on immigrant integration and youth entrepreneurship.

Early Life and Education

Born on April 1, 1969, in Åsenhöga, Sweden, Lorentzon grew up in Borås.
He attended Särlaskolan primary school and Sven Eriksonsgymnasiet for high school.
Lorentzon studied industrial economics at Chalmers University of Technology and later earned a Master of Science and engineering degree.
He also pursued economics courses at Gothenburg School of Business, Economics and Law, and Stockholm School of Economics.
Lorentzon started his career with an internship at Telia and later worked in Silicon Valley at AltaVista.


In 1999, Lorentzon co-founded Tradedoubler, which became a leading European marketplace, winning several awards.
He sold his Tradedoubler shares for $70 million in 2005 and returned to Sweden.
Lorentzon co-founded Spotify in 2006, investing his own money into the company's early development.
He served as CEO from 2006 to 2013 and later as chairman until Daniel Ek took over.
Lorentzon is credited with developing Spotify's future goals, strategy, and overseeing financial aspects.

Political and Philanthropic Engagement

Lorentzon has been involved in inspiring young entrepreneurs and promoting education through various initiatives.
He joined Prince Daniel's Fellowship Project in 2013, visiting schools and universities to encourage entrepreneurship.
In 2019, he became an expert on immigrant integration issues for the Moderate Party commission New Swedish Model.
Despite controversies over tax arrangements, Lorentzon has received recognition, including being named International Swede of the Year in 2014.
He has also been awarded for his contributions to business and received an honorary doctorate from Chalmers University of Technology in 2015.


Founding and Growth
Spotify was founded by Daniel Ek and Martin Lorentzon in Stockholm in April 2006.
It offers digital copyright restricted audio content and podcasts, with over 100 million songs and six million podcast titles.
Spotify has more than 615 million monthly active users, including 239 million paying subscribers as of March 2024.
The service is available in 184 markets globally, with significant user bases in the US and Europe.
Spotify's revenue model includes both a free, ad-supported tier and premium subscriptions.

Expansion and Operations
Spotify launched in the United States in July 2011 and expanded its operations, including US headquarters in New York City.
In November 2018, Spotify announced expansion into the MENA region with new markets and playlists.
The company has faced challenges, including demands for policy changes in Sweden to support its growth and competitiveness.
Spotify's headquarters are in Stockholm, Sweden, but it has expanded globally with offices in various locations.
Despite controversies over royalty structures, Spotify has been praised for offering a legal alternative to combat piracy and support artists.

How long would it take you to become as rich as Martin Lorentzon?

If you started with $10,000 and invested an additional $500 each month at a 44.02% CAGR, it would take you 5 years to reach Martin Lorentzon's net worth of $6.91B.

Is this realistic? It depends how closely the VIX-TA-Macro Advanced model performs to its history in the future. Since Grizzly Bulls launched on January 1, 2022, it's returned 42.57% compared to 11.75% for the S&P 500 benchmark.

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Martin Lorentzon is very wealthy, but what's stopping you from reaching that same level of success? As summarized in our five fundamental rules to wealth building, becoming wealthy in a modern capitalist economy is not complicated. There's actually only three variables:

  1. Your starting capital
  2. Your earnings after expenses
  3. The compound annual growth rate (CAGR) of your savings

Most people start with zero or very little, so if you weren't born into wealth, don't fret! The majority of the fortunate folks listed in our Grizzly Bulls’ Billionaires Index came from middle class or lower backgrounds. The most distinguishing characteristic of the group is their ability to consistently earn a high CAGR on their savings.

Every billionaire has a unique strategy to achieve high CAGR. For Martin Lorentzon, Spotify is the primary source. Whether you choose to invest your savings in your own businesses or the businesses of others is not as important. The salient piece of the puzzle is ensuring that your hard-earned savings are generating sufficient CAGR to reach your long term goals.

Most people simply invest their money in index funds and call it a day. There's nothing wrong with this approach, but it guarantees relative mediocrity. To achieve greatness, you need to invest your money to earn higher than average returns. In the long run, better investors will always finish ahead of better earners.

Source: Grizzly Bulls reporting

Methodology: Grizzly Bulls' Billionaires Index is a daily ranking of the world's billionaires and richest people. Grizzly Bulls strives to provide the most accurate net worth calculations available. We pull data from public equity markets, SEC filings, public real estate records, and other reputable sources.

The index is dynamic and updates daily at the close of U.S. stock market trading based on changes in the markets, economy, and updates to Grizzly Bulls' proprietary algorithm of personal wealth calculation. Stakes in public companies are tracked daily based on the relevant closing prices of the underlying securities. Additionally, stakes in private companies, cash, real estate, and other less easily valued assets are updated periodically through careful analysis of insider transactions, comparable public company sales / EBITDA multiples, etc.

Edited by: Lee Bailey