Financial research concept

Beverage Bottler Still Case Volume

Beverage Bottler Still Case Volume measures standardized delivered-case volume for noncarbonated and energy beverage products.

By Lee BaileyPublished Sep 22, 2026
Research context

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Research date
Sep 22, 2026Use the dated article and cited sources for the definition, examples, and stated limitations.
Operating-model context
12 connected conceptsPart of the reviewed Beverage Bottling Operating Economics; issuer definitions remain distinct where disclosed.
Company examples
1 reviewed companyRelationships reflect supported examples, not a normalized cross-company KPI ranking.
  1. Why it matters
  2. Investor caution
  3. Part of the Beverage Bottling Operating Economics
  4. See It in Company Research
  5. Continue Research

Beverage Bottler Still Case Volume measures standardized delivered-case volume for still beverage products.

Coca-Cola Consolidated reported 87.3 million Still standard physical cases in 2025, up 1.0% from 2024.

Why it matters

Still case volume shows whether changes in still-category sales are being supported by more delivered product or primarily by pricing and mix. It can also help investors track a shift in the portfolio toward categories such as energy, sports drinks, water, and protein beverages.

Investor caution

Still case volume is not a profitability measure. A shift toward still products can raise revenue while changing gross margin because category, package, and channel economics differ.

Source:

Part of the Beverage Bottling Operating Economics

Connect packaged-beverage revenue, standardized case volume, category mix, pricing contribution, gross margin, alternate sales channels, and customer concentration to understand beverage-bottler economics.

How the model fits together
  • Volume, pricing, and packaged-beverage revenue: Standard physical case volume provides an equivalent delivered-volume measure, while bottle/can sales and management's average selling-price contribution show how volume and realized revenue can diverge. The price contribution is an issuer attribution and should not be treated as a standardized pure-price measure.
  • Sparkling versus still category mix: Sparkling and Still sales paired with their respective standard physical case volumes separate category revenue growth from delivered-volume growth. Category definitions and package or channel mix remain issuer-specific, so the bridge does not imply standardized peer economics.
  • Revenue channels and customer concentration: Sales to other bottlers and post-mix sales show revenue outside the core direct bottle/can channel, while customer concentration shows how much direct volume and total revenue depend on major retailers. These exposures help explain revenue architecture and bargaining risk without implying that concentrated revenue is automatically impaired.

See It in Company Research

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