Financial research concept

Equipment Rental Ancillary Revenue Mix: Delivery, Fuel, Re-Rent, and Other Rental Fees

Equipment rental ancillary revenue mix measures the share of rental revenue generated by delivery, fuel, re-rent, and related fees rather than owned-equipment rental charges alone.

By Lee BaileyPublished Sep 19, 2026
Research context

See what supports this page, how current it is, and where comparable or historical context is available.

Research date
Sep 19, 2026Use the dated article and cited sources for the definition, examples, and stated limitations.
Operating-model context
12 connected conceptsPart of the reviewed Equipment Rental Operating Model; issuer definitions remain distinct where disclosed.
Company examples
1 reviewed companyRelationships reflect supported examples, not a normalized cross-company KPI ranking.
  1. Rental revenue includes more than equipment rent
  2. Mix can affect revenue growth without changing utilization
  3. Re-rent is different from owned fleet
  4. Primary-source examples
  5. Part of the Equipment Rental Operating Model
  6. See It in Company Research
  7. Continue Research

Equipment rental ancillary revenue mix measures the share of rental revenue generated by ancillary services and fees rather than owned-equipment rent alone.

It is a rental-revenue composition measure, not a utilization metric.

Rental revenue includes more than equipment rent

United Rentals defines rental revenue to include owned-equipment rental revenue, re-rent revenue, and ancillary revenue.

Ancillary items can include:

  • delivery and pick-up;
  • fuel;
  • damage waivers;
  • re-rent activity; and
  • other customer service charges.

In 2025, United Rentals said ancillary fees represented roughly 18% of equipment rental revenue, with delivery and pick-up the largest component.

Mix can affect revenue growth without changing utilization

Ancillary revenue can grow because of delivery activity, fuel prices, customer service mix, or re-rent usage even if owned fleet utilization is unchanged.

That is why ancillary mix should be separated from Equipment Rental Time Utilization, Equipment Rental Rate Change, and Equipment Rental Fleet Productivity.

Re-rent is different from owned fleet

Re-rent revenue is earned when the rental company sources equipment from another provider for a customer rather than supplying its own fleet.

This can expand customer service capability without increasing owned OEC, but the margin structure can differ.

Primary-source examples

Equipment rental ancillary revenue mix is most useful as a non-base-rent revenue-mix measure. It helps explain rental revenue beyond fleet size, utilization, and pricing.

Part of the Equipment Rental Operating Model

Connect fleet cost, utilization, pricing, productivity, age, ancillary revenue, reinvestment, disposal proceeds, used-equipment margins, and OEC recovery to understand equipment-rental asset economics.

How the model fits together
  • Fleet capacity and utilization: Original equipment cost provides the fleet cost basis. Time utilization shows how much owned time is on rent, while dollar utilization relates rental revenue to average fleet OEC. Pricing and mix can move revenue utilization even when physical use is unchanged.
  • Pricing, productivity, and lifecycle: United Rentals fleet productivity combines changes in rental rates, time utilization, and mix rather than reporting a standardized industry index. Fleet age adds lifecycle context because maintenance, availability, disposal values, and replacement needs can change as equipment ages.
  • Fleet reinvestment and disposal economics: Gross rental capital expenditures show fleet purchases before disposal proceeds, while net rental capital expenditures show reinvestment after those proceeds. Used-equipment sales, used-equipment sales margin, and OEC recovery rate show how operators monetize aging fleet, while ancillary revenue mix captures delivery, fuel, re-rent, and related rental revenue that supplements owned-equipment rent. These issuer-defined measures add asset-recycling and revenue-mix context rather than forming a standardized cross-company formula.

See It in Company Research

These companies are examples of how the concept is reported or discussed in public filings. Definitions can differ by issuer; these links open company research rather than a normalized metric comparison.

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