Financial research concept

Insurance Broker New and Renewal Business Growth

Insurance broker new and renewal business growth describes revenue growth from winning new clients and retaining or expanding existing relationships.

By Lee BaileyPublished Sep 22, 2026
Research context

See what supports this page, how current it is, and where comparable or historical context is available.

Research date
Sep 22, 2026Use the dated article and cited sources for the definition, examples, and stated limitations.
Operating-model context
12 connected conceptsPart of the reviewed Insurance Broker Operating Model; issuer definitions remain distinct where disclosed.
Company examples
3 reviewed companiesRelationships reflect supported examples, not a normalized cross-company KPI ranking.

Insurance broker new and renewal business growth describes revenue growth generated by new client wins and the retention or expansion of existing client relationships.

Brown & Brown attributes part of core commissions-and-fees growth to net new and lost accounts. Marsh says underlying Risk and Insurance Services growth was driven by higher new business and renewal revenue. Aon repeatedly identifies net new business and retention as organic-growth drivers.

Why it matters

This is the core commercial engine beneath headline organic growth.

Investor caution

Most brokers do not disclose one standardized new-and-renewal growth rate.

Market pricing, exposure growth, mix, and acquisitions can also affect reported revenue.

Sources:

New and renewal business growth describes client franchise momentum, not total reported revenue growth.

Part of the Insurance Broker Operating Model

Connect base commissions and fees, organic growth drivers, carrier incentive compensation, fiduciary balances and income, acquisition contribution, and adjusted margins to understand insurance-broker economics.

How the model fits together
  • Core brokerage growth bridge: Base commissions and fees form the core revenue pool. New and renewal business, exposure-unit changes, and premium-rate changes can drive comparable growth, while organic revenue growth applies issuer-specific exclusions to isolate the existing-business trend. These components are analytically related but are not a standardized industry reconciliation.
  • Revenue mix and carrier compensation: Fee revenue mix separates negotiated fees from traditional commission economics, while supplemental and contingent commissions capture additional carrier compensation with different contractual triggers and variability. The categories should remain distinct rather than being treated as one standardized incentive-revenue measure.
  • Acquisitions, fiduciary economics, and margin: Acquisition revenue contribution separates purchased growth from the existing franchise. Fiduciary cash can generate investment income where permitted, creating rate-sensitive revenue that many organic-growth frameworks exclude. Adjusted operating margin then shows issuer-defined profitability after specified adjustments, so peer definitions remain non-comparable without reconciliation.

See It in Company Research

These companies are examples of how the concept is reported or discussed in public filings. Definitions can differ by issuer; these links open company research rather than a normalized metric comparison.

Continue Research

Continue from the concept into the Grizzly Bulls research surface that best matches the next question. These links are research continuations, not recommendations or required steps.

Compare stocks

Compare insurance broker stocks

Continue into stock comparison for organic growth, commission and fee mix, fiduciary income, acquisition contribution, and margins.

Explore more topics in the Financial Research Encyclopedia.