Financial research concept

Digital Advertising Average Revenue Per Person

Digital Advertising Average Revenue Per Person is Meta's Family of Apps revenue divided by average daily active people for the quarter.

By Lee BaileyPublished Sep 23, 2026
Research context

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Research date
Sep 23, 2026Use the dated article and cited sources for the definition, examples, and stated limitations.
Operating-model context
15 connected conceptsPart of the reviewed Digital Advertising Platform Economics; issuer definitions remain distinct where disclosed.
Company examples
1 reviewed companyRelationships reflect supported examples, not a normalized cross-company KPI ranking.
  1. Why ARPP is useful
  2. Investor caution
  3. Part of the Digital Advertising Platform Economics
  4. See It in Company Research
  5. Continue Research

Digital Advertising Average Revenue Per Person (ARPP) is Meta's Family of Apps revenue during a quarter divided by the average of Family daily active people at the beginning and end of that quarter.

Meta reported $16.86 of worldwide ARPP in Q2 2026.

Why ARPP is useful

ARPP connects platform scale with monetization. Family of Apps revenue can grow through more active people, more monetization per person, or both. Reading ARPP beside DAP helps separate those effects.

The numerator includes Family of Apps advertising and other revenue. It is not an advertising-only metric.

Investor caution

Meta updated its ARPP definition beginning in Q1 2024 and recast prior periods for comparison. ARPP is also not a measure of revenue from an individual user. The denominator is an estimated cross-product people metric that requires Meta to deduplicate accounts across its apps.

Source:

Part of the Digital Advertising Platform Economics

Connect active audience scale, monetization per person, ad inventory and pricing, revenue mix, and segment profitability to understand digital-advertising platform economics.

How the model fits together
  • Audience scale and monetization per person: Family daily active people estimate the active audience, while ARPP relates Family of Apps revenue to average DAP. ARPP uses Family of Apps revenue rather than advertising revenue alone, so audience growth and ARPP growth separate two broad growth drivers without reducing the business to an advertising-only formula.
  • Ad inventory, pricing, and advertising revenue: Ad impressions growth and average price per ad growth explain the main volume and monetization forces behind advertising revenue. They do not form a strict accounting identity because product and geographic mix, action-based ads, foreign exchange, methodology, and rounding can change the relationship.
  • Family of Apps revenue mix and profitability: Family of Apps revenue combines advertising revenue plus other revenue such as paid messaging and subscriptions. Operating income and operating margin then show how that monetization translates into segment profit after platform, infrastructure, compensation, legal, and other operating costs.

See It in Company Research

These companies are examples of how the concept is reported or discussed in public filings. Definitions can differ by issuer; these links open company research rather than a normalized metric comparison.

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