Financial research concept

Digital Advertising Average Revenue Per Person Growth

Digital Advertising Average Revenue Per Person Growth measures the year-over-year change in Meta's Family of Apps revenue per active person.

By Lee BaileyPublished Sep 23, 2026
Research context

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Research date
Sep 23, 2026Use the dated article and cited sources for the definition, examples, and stated limitations.
Operating-model context
15 connected conceptsPart of the reviewed Digital Advertising Platform Economics; issuer definitions remain distinct where disclosed.
Company examples
1 reviewed companyRelationships reflect supported examples, not a normalized cross-company KPI ranking.
  1. Reading growth with audience scale
  2. Investor caution
  3. Part of the Digital Advertising Platform Economics
  4. See It in Company Research
  5. Continue Research

Digital Advertising Average Revenue Per Person Growth measures the year-over-year change in Meta's worldwide ARPP.

Meta's worldwide ARPP increased 24% in Q2 2026, from $13.65 in Q2 2025 to $16.86.

Reading growth with audience scale

During the same period, Family daily active people increased 3%. The much faster ARPP growth shows that monetization per active person, as Meta defines it, contributed more to Family of Apps revenue growth than audience growth alone.

This does not isolate one cause. Advertising demand, price per ad, impression frequency, geography, foreign exchange, and non-ad revenue can all affect ARPP.

Investor caution

ARPP growth is not identical to advertising yield growth because the numerator is Family of Apps revenue, not advertising revenue alone. It should be analyzed beside ad impressions, average price per ad, and other revenue.

Source:

Part of the Digital Advertising Platform Economics

Connect active audience scale, monetization per person, ad inventory and pricing, revenue mix, and segment profitability to understand digital-advertising platform economics.

How the model fits together
  • Audience scale and monetization per person: Family daily active people estimate the active audience, while ARPP relates Family of Apps revenue to average DAP. ARPP uses Family of Apps revenue rather than advertising revenue alone, so audience growth and ARPP growth separate two broad growth drivers without reducing the business to an advertising-only formula.
  • Ad inventory, pricing, and advertising revenue: Ad impressions growth and average price per ad growth explain the main volume and monetization forces behind advertising revenue. They do not form a strict accounting identity because product and geographic mix, action-based ads, foreign exchange, methodology, and rounding can change the relationship.
  • Family of Apps revenue mix and profitability: Family of Apps revenue combines advertising revenue plus other revenue such as paid messaging and subscriptions. Operating income and operating margin then show how that monetization translates into segment profit after platform, infrastructure, compensation, legal, and other operating costs.

See It in Company Research

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