
Creator, producer, actor and entrepreneur
Lilly Singh
Base case$30M
Estimate confidence
★★★★★
2 out of 5
See what supports this page, how current it is, and where comparable or historical context is available.
Base case is our central scenario. Bear and bull cases show how uncertainty around private holdings, retained proceeds, taxes and liabilities can move the estimate.
Rankings use the current base-case estimate and show the wider bear-to-bull range on the full list.
Switch scenarios to see how the total and each component move together. The bars show each positive component's share of the estimated assets in that scenario, not audited holdings.
Forbes estimated Rae earned $5 million in its inaugural TikTok ranking and $8.5 million for 2021. Those figures are more useful than follower counts because they describe actual estimated income periods.
They are still pretax historical flows, so taxes, representation, production costs and spending mean only part should survive as current wealth.
Rae expanded into Netflix acting, sponsorships and recorded music after her initial TikTok success.
No public transaction or royalty disclosure establishes what those rights or private brand interests are worth today, so they remain a modest secondary component.
Sources[1][2][3]A reported salary, company sale or brand valuation is not automatically current personal wealth. We show the pieces that can be tied to retained evidence and keep historical flows separate.
The estimate discounts documented creator earnings into retained capital and gives only modest separate value to entertainment rights and private brand interests whose current economics are undisclosed.
| Component | Bear | Base | Bull |
|---|---|---|---|
| Modeled retained creator and entertainment capitalSources[1][2] | $13M | $22M | $35M |
| Modeled creator brand and entertainment rights valueSources[2][3] | $2M | $3M | $5M |
| Estimated net worth | $15M | $25M | $40M |
Forbes estimated $5 million of earnings in its 2020 TikTok ranking and $8.5 million for 2021. Those are historical pretax income estimates rather than current assets, so the model discounts for taxes, management, production costs, spending and reinvestment while allowing for later acting and music income.
Sources[1][2]We began retaining comparable estimate snapshots on Sep 18, 2026. Earlier Grizzly Bulls figures are not reconstructed unless a retained snapshot exists.
Initial Grizzly Bulls estimate published with retained creator and entertainment capital separated from bounded brand and rights value.
This is the first retained snapshot, so there is no earlier comparable Grizzly Bulls estimate to show yet.
Rae led Forbes’ inaugural ranking of TikTok’s highest-earning stars.
Sources[1]Acting, sponsorships and Item Beauty accompanied the larger annual earnings estimate.
Sources[2]Forbes reported Rae had translated her TikTok audience into a charting music career, adding another entertainment income stream without disclosing its economics.
Sources[3]Explore other estimates for people with similar careers, industries or estimated wealth.
Numbered citations above link to the retained sources below. External net-worth headlines do not set our estimate.