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Model, television host, producer and entrepreneur
Heidi Klum
Base case$140M
Estimate confidence
★★★★★
4 out of 5
Wikimedia Commons · CC BY 4.0
Hailey Bieber Net Worth Estimate
Model, creative executive and beauty entrepreneurHailey Bieber’s $200M base case is built around the completed rhode acquisition, not around follower count or a generic celebrity-business multiple. e.l.f. Beauty’s filings put total consideration near $897M, while Forbes reported that Bieber was likely to receive nine figures pretax without claiming to know her exact ownership percentage. The evidence supports 4/5 estimate confidence.
Published estimateReviewed Sep 17, 2026
Models
Research context
See what supports this page, how current it is, and where comparable or historical context is available.
- Evidence
- 2 retained sourcesReviewed through Sep 15, 2026
- Change history
- 1 tracked snapshotComparable tracking began Sep 18, 2026
Current estimate
What we can support today
Base case
$200M
Bear case
$120M
Bull case
$320M
Estimate confidence
4 out of 5
Why this estimate
- Main wealth driver
- Modeled retained rhode transaction capital ($170M base case)
- Estimate confidence
- 4 out of 5
- Key evidence
- e.l.f. Beauty completed the rhode acquisition and later purchase accounting put total consideration near $897M.Sources[1]
- Biggest uncertainty
- What percentage of rhode did Bieber own immediately before closing?
- Evidence reviewed through
- Sep 15, 2026
Base case is our central scenario. Bear and bull cases show how uncertainty around private holdings, retained proceeds, taxes and liabilities can move the estimate.
Wealth data for developers
Explore Hailey Bieber with the Wealth API
Building a research tool or spreadsheet? Search for Hailey Bieber with one API request. If a record is available, use its canonical person ID to retrieve its released wealth data.
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curl -H "Authorization: Bearer YOUR_API_KEY" \
"https://grizzlybulls.com/api/v1/wealth/people?query=Hailey%20Bieber&limit=5"If the search returns a match, use data.people[].id in GET /api/v1/wealth/people/{personId} to request the records available for that person.
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Scenario composition
Where the estimated wealth comes from
Switch scenarios to see how the total and each component move together. The bars show each positive component's share of the estimated assets in that scenario, not audited holdings.
Bear scenario net worth$120MPositive estimated assets shown: $120M
Retained rhode transaction capital
$100M to $280M range$100M83%
Retained prior-career capital
$20M to $40M range$20M17%
Base scenario net worth$200MPositive estimated assets shown: $200M
Retained rhode transaction capital
$100M to $280M range$170M85%
Retained prior-career capital
$20M to $40M range$30M15%
Bull scenario net worth$320MPositive estimated assets shown: $320M
Retained rhode transaction capital
$100M to $280M range$280M88%
Retained prior-career capital
$20M to $40M range$40M13%
How Hailey Bieber Built a Fortune
Hailey Bieber’s fortune changed materially when rhode became a real liquidity event rather than simply a fast-growing beauty brand. e.l.f. Beauty completed the acquisition, and later purchase accounting placed total consideration at roughly $897M.
That company price is not the same thing as Bieber’s personal proceeds. Forbes reported that she was likely to receive nine figures pretax, while also noting that her exact ownership stake was not public. That person-specific reporting is the key bridge from the transaction headline to her own finances.
The remaining uncertainty is concentrated in the seller allocation. Her exact ownership percentage, cash-versus-stock mix, earnout participation, taxes and later investment decisions are private. Even with those unknowns, a completed sale plus a reported nine-figure personal outcome gives the estimate unusually strong support.
Sources[1][2]Observed assets and financial anchors
A reported salary, company sale or brand valuation is not automatically current personal wealth. We show the pieces that can be tied to retained evidence and keep historical flows separate.
No major component is directly observable as a precise current valueThis estimate is built from source-backed financial anchors and explicitly modeled scenario ranges rather than pretending a private balance sheet is directly observable.
Scenario balance sheet
The estimate ranges Bieber’s personal share of the completed rhode transaction and adds a smaller prior-career component. The company purchase price is not divided among founders without an ownership record, and potential earnout value remains uncertain.
| Component | Bear | Base | Bull |
|---|---|---|---|
| Modeled retained rhode transaction capitalSources[1][2] | $100M | $170M | $280M |
| Modeled retained prior-career capitalSources[2] | $20M | $30M | $40M |
| Estimated net worth | $120M | $200M | $320M |
Modeled component
Modeled retained rhode transaction capital
e.l.f. purchase accounting places total rhode consideration near $897M, while Forbes reported a likely nine-figure pretax outcome for Bieber without establishing her exact stake. The range models her personal retained proceeds rather than allocating the company price mechanically.
Sources[1][2]Modeled component
Modeled retained prior-career capital
Modeling and endorsement work predates rhode, but reviewed sources do not provide a complete cumulative earnings schedule, so this remains a deliberately secondary component.
Sources[2]Tracked estimates
Estimate history
We began retaining comparable estimate snapshots on Sep 18, 2026. Earlier Grizzly Bulls figures are not reconstructed unless a retained snapshot exists.
- Current tracked estimateBase case$200MBear to bull$120M to $320M
Estimate history tracking started with the published estimate already in place.
This is the first retained snapshot, so there is no earlier comparable Grizzly Bulls estimate to show yet.
What could move the estimate
- What percentage of rhode did Bieber own immediately before closing?
- How was her consideration divided among cash, shares and earnout rights?
- How much remained after taxes and subsequent investment decisions?
Wealth timeline
e.l.f. Beauty closes the rhode acquisition
The transaction converted rhode interests into cash, stock and contingent consideration; later purchase accounting placed total consideration near $897M.
Sources[1]
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Sources
Numbered citations above link to the retained sources below. External net-worth headlines do not set our estimate.
- [1]U.S. Securities and Exchange CommissionPublic filing · Feb 5, 2026e.l.f. Beauty acquisition disclosure for rhode
- [2]ForbesReporting · May 28, 2025Hailey Bieber’s Skin Care Firm Rhode To Be Acquired By E.L.F. Beauty In $1 Billion Deal
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