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Creator, fashion founder and media personality
Molly-Mae Hague
Base case$9M
Estimate confidence
★★★★★
3 out of 5
Wikimedia Commons · CC BY 2.0
Hyram Yarbro Net Worth Estimate
Skincare creator and Selfless by Hyram ownerHyram Yarbro’s $8 million base case uses a documented creator-revenue month and his 2024 buyback of Selfless by Hyram to separate retained media capital from sole private-brand ownership.
Published estimateReviewed Sep 24, 2026
Research context
See what supports this page, how current it is, and where comparable or historical context is available.
- Evidence
- 4 retained sourcesReviewed through Sep 24, 2026
- Change history
- 1 tracked snapshotComparable tracking began Sep 18, 2026
- Comparison context
- 1 reviewed peer rankingPeer lists preserve the same base-case estimate and uncertainty range.
Current estimate
What we can support today
Base case
$8M
Bear case
$4M
Bull case
$14M
Estimate confidence
3 out of 5
Why this estimate
- Main wealth driver
- Estimated retained creator and affiliate earnings ($5M base case)
- Estimate confidence
- 3 out of 5
- Key evidence
- Business of Fashion reported that Yarbro bought back Selfless by Hyram from The Inkey List in March 2024.Sources[2]
- Biggest uncertainty
- What did Yarbro pay to acquire Selfless by Hyram?
- Evidence reviewed through
- Sep 24, 2026
Base case is our central scenario. Bear and bull cases show how uncertainty around private holdings, retained proceeds, taxes and liabilities can move the estimate.
Celebrity rankings
Explore this profile in context
Rankings use the current base-case estimate and show the wider bear-to-bull range on the full list.
Scenario composition
Where the estimated wealth comes from
Switch scenarios to see how the total and each component move together. The bars show each positive component's share of the estimated assets in that scenario, not audited holdings.
Bear scenario net worth$4MPositive estimated assets shown: $4M
Estimated retained creator and affiliate earnings
$2.5M to $9M range$2.5M63%
Estimated Selfless by Hyram ownership value
$1.5M to $5M range$1.5M38%
Base scenario net worth$8MPositive estimated assets shown: $8M
Estimated retained creator and affiliate earnings
$2.5M to $9M range$5M63%
Estimated Selfless by Hyram ownership value
$1.5M to $5M range$3M38%
Bull scenario net worth$14MPositive estimated assets shown: $14M
Estimated retained creator and affiliate earnings
$2.5M to $9M range$9M64%
Estimated Selfless by Hyram ownership value
$1.5M to $5M range$5M36%
How Hyram Yarbro Built a Fortune
Business of Fashion reported that Yarbro generated $85,000 of affiliate revenue and $180,000 of AdSense revenue in July 2020, before brand partnerships. That observation shows how quickly the skincare media business could monetize at its peak.
It is still one historical month. Taxes, operating costs, later audience changes and spending all stand between that gross flow and current retained wealth, so the estimate does not annualize it mechanically.
Selfless began as a joint venture with The Inkey List, but Business of Fashion reported that Yarbro bought the brand back in 2024. BeautyMatter described him as the new sole owner, with BHM handling distribution and licensing.
That ownership change makes the brand relevant to today’s balance sheet in a way the original joint venture was not. The financial terms were undisclosed, however, and current revenue and profit are not sufficiently public, so Selfless remains a modest separate component rather than an assumed large exit value.
Sources[1][2][3][4]Companies and organizations tied to the fortune
These are the businesses and organizations directly connected to the financial events above. We show only relationships supported by the cited sources, and we do not infer ownership percentages or values that the evidence does not establish.
Observed assets and financial anchors
A reported salary, company sale or brand valuation is not automatically current personal wealth. We show the pieces that can be tied to retained evidence and keep historical flows separate.
No major component is directly observable as a precise current valueThis estimate is built from source-backed financial anchors and explicitly modeled scenario ranges rather than pretending a private balance sheet is directly observable.
Historical flow
Business of Fashion reported $85,000 of affiliate revenue and $180,000 of AdSense revenue for Yarbro in July 2020, excluding brand partnerships.
Sources[1]Current component
Business of Fashion reported that Yarbro bought back Selfless by Hyram from The Inkey List in March 2024.
Sources[2]Current component
BeautyMatter described Yarbro as the new sole owner of Selfless by Hyram after the buyback, with financial terms undisclosed.
Sources[3]Scenario balance sheet
A strong 2020 creator month is treated as historical gross flow, not recurring annual income. Selfless receives separate private-company value because sole ownership is directly reported, while the undisclosed buyback price and current economics keep the range bounded.
| Component | Bear | Base | Bull |
|---|---|---|---|
| Estimated retained creator and affiliate earningsSources[1] | $2.5M | $5M | $9M |
| Estimated Selfless by Hyram ownership valueSources[2][3] | $1.5M | $3M | $5M |
| Estimated net worth | $4M | $8M | $14M |
Modeled component
Estimated retained creator and affiliate earnings
Business of Fashion reported that Yarbro generated $85,000 of affiliate revenue and $180,000 of AdSense revenue in July 2020, excluding brand partnerships. That dated monthly observation is a historical gross flow, so the model discounts heavily for taxes, costs, spending and later income variability.
Sources[1]Tracked estimates
Estimate history
We began retaining comparable estimate snapshots on Sep 18, 2026. Earlier Grizzly Bulls figures are not reconstructed unless a retained snapshot exists.
- Current tracked estimateBase case$8MBear to bull$4M to $14M
Initial Grizzly Bulls estimate published with creator capital separated from sole ownership of Selfless by Hyram.
This is the first retained snapshot, so there is no earlier comparable Grizzly Bulls estimate to show yet.
What could move the estimate
- What did Yarbro pay to acquire Selfless by Hyram?
- What are the brand’s current revenue, profit and licensing economics?
- What are Yarbro’s current creator earnings, investment assets and liabilities?
Wealth timeline
Creator revenue reaches a documented monthly high
Business of Fashion later reported $265,000 of July 2020 affiliate and AdSense revenue before brand partnerships.
Sources[1]Selfless by Hyram launches as a skincare joint venture
People documented the launch with The Inkey List founders helping develop the brand.
Sources[4]Yarbro buys back Selfless by Hyram
Business of Fashion reported that Yarbro acquired the brand from The Inkey List, with BHM handling distribution and licensing and financial terms undisclosed.
Sources[2]
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Sources
Numbered citations above link to the retained sources below. External net-worth headlines do not set our estimate.
- [1]The Business of FashionTrade reporting · Jan 18, 2023Hyram Yarbro and Addison Rae Didn’t Need Beauty Brands
- [2]The Business of FashionTrade reporting · Mar 8, 2024Hyram Yarbro and The Inkey List Part Ways
- [3]BeautyMatterTrade reporting · Mar 15, 2024Hyram Yarbro Buys Brand from The Inkey List
- [4]PeopleReporting · Jun 24, 2021Beauty Guru Hyram Yarbro’s Debut Skincare Line Gives Back in a Big Way
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