Creator, host and Smosh cofounder
Anthony Padilla
Base case$18M
Estimate confidence
★★★★★
2 out of 5.jpg?width=384)
Wikimedia Commons · CC BY-SA 2.0
iJustine Net Worth Estimate
Technology creator, host and authoriJustine’s $20 million base case combines two recent $3.5 million Forbes creator-earnings estimates with nearly two decades of documented technology media, sponsorship, publishing and hosting work.
Published estimateReviewed Sep 24, 2026
Research context
See what supports this page, how current it is, and where comparable or historical context is available.
- Evidence
- 4 retained sourcesReviewed through Sep 24, 2026
- Change history
- 1 tracked snapshotComparable tracking began Sep 18, 2026
- Comparison context
- 1 reviewed peer rankingPeer lists preserve the same base-case estimate and uncertainty range.
Current estimate
What we can support today
Base case
$20M
Bear case
$12M
Bull case
$32M
Estimate confidence
2 out of 5
Why this estimate
- Main wealth driver
- Modeled retained creator and sponsorship capital ($17M base case)
- Estimate confidence
- 2 out of 5
- Key evidence
- Forbes estimated iJustine earned $3.5 million for its 2024 Top Creators list.Sources[2]
- Biggest uncertainty
- How much historical creator income remains invested or liquid after taxes and spending?
- Evidence reviewed through
- Sep 24, 2026
Base case is our central scenario. Bear and bull cases show how uncertainty around private holdings, retained proceeds, taxes and liabilities can move the estimate.
Celebrity rankings
Explore this profile in context
Rankings use the current base-case estimate and show the wider bear-to-bull range on the full list.
Scenario composition
Where the estimated wealth comes from
Switch scenarios to see how the total and each component move together. The bars show each positive component's share of the estimated assets in that scenario, not audited holdings.
Bear scenario net worth$12MPositive estimated assets shown: $12M
Retained creator and sponsorship capital
$10M to $28M range$10M83%
Media, publishing and brand-rights value
$2M to $4M range$2M17%
Base scenario net worth$20MPositive estimated assets shown: $20M
Retained creator and sponsorship capital
$10M to $28M range$17M85%
Media, publishing and brand-rights value
$2M to $4M range$3M15%
Bull scenario net worth$32MPositive estimated assets shown: $32M
Retained creator and sponsorship capital
$10M to $28M range$28M88%
Media, publishing and brand-rights value
$2M to $4M range$4M13%
How iJustine Built a Fortune
Forbes profiled iJustine as a major creator after her first decade online, and the business remained commercially relevant well into the 2020s.
Recent Forbes lists estimated $3.5 million of creator earnings in both 2024 and 2025, giving the model direct cash-flow observations rather than just platform scale.
Books, hosted media, technology interviews and a large video catalog make the business broader than sponsorships alone.
None of those rights has a disclosed sale value, so the estimate assigns only a modest separate media component and leaves most of the case in retained capital.
Sources[1][2][4][3]Observed assets and financial anchors
A reported salary, company sale or brand valuation is not automatically current personal wealth. We show the pieces that can be tied to retained evidence and keep historical flows separate.
No major component is directly observable as a precise current valueThis estimate is built from source-backed financial anchors and explicitly modeled scenario ranges rather than pretending a private balance sheet is directly observable.
Scenario balance sheet
The estimate uses recent creator earnings and unusually long operating history as retained-capital anchors while avoiding any direct conversion of audience size into wealth.
| Component | Bear | Base | Bull |
|---|---|---|---|
| Modeled retained creator and sponsorship capitalSources[1][2][4] | $10M | $17M | $28M |
| Modeled media, publishing and brand-rights valueSources[1][3] | $2M | $3M | $4M |
| Estimated net worth | $12M | $20M | $32M |
Modeled component
Modeled retained creator and sponsorship capital
Forbes estimated $3.5 million of annual creator earnings in 2024 and again in 2025, on top of a creator career dating to 2007. The model does not capitalize follower counts and discounts pretax earnings for taxes, spending and business reinvestment.
Sources[1][2][4]Tracked estimates
Estimate history
We began retaining comparable estimate snapshots on Sep 18, 2026. Earlier Grizzly Bulls figures are not reconstructed unless a retained snapshot exists.
- Current tracked estimateBase case$20MBear to bull$12M to $32M
Initial Grizzly Bulls estimate published with recent creator-earnings anchors separated from bounded media and publishing rights.
This is the first retained snapshot, so there is no earlier comparable Grizzly Bulls estimate to show yet.
What could move the estimate
- How much historical creator income remains invested or liquid after taxes and spending?
- What rights and operating entities own the video catalog, publishing income and branded products?
- What property, securities and liabilities sit outside the public creator business?
Wealth timeline
Forbes profiles a decade-old creator business
Forbes described iJustine’s long-running mix of technology, gaming, cooking, travel, writing and acting work.
Sources[1]Forbes estimates $3.5 million of creator earnings
The 2024 Top Creators list cited technology content and major brand partnerships.
Sources[2]Forbes highlights continued technology-media reach
Forbes documented interviews with major technology executives alongside the core video business.
Sources[3]Forbes again estimates $3.5 million of annual earnings
The 2025 Top Creators list showed continued creator income nearly two decades after the business began.
Sources[4]
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Sources
Numbered citations above link to the retained sources below. External net-worth headlines do not set our estimate.
- [1]ForbesReporting · Jul 19, 2017After Ten Years In The YouTube Game, iJustine Is Still On Top
- [2]Forbes AustraliaReporting · Oct 28, 2024Revealed: World’s 50 Richest Influencers 2024
- [3]ForbesReporting · Jun 13, 2025Before Content Creator Was A Job, There Was iJustine
- [4]Forbes AustraliaReporting · Jun 16, 2025Forbes Top Creators 2025: World’s 50 Richest Influencers
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