Streamer, creator and entertainer
IShowSpeed
Base case$70M
Estimate confidence
★★★★★
2 out of 5%20(cropped).jpg?width=384)
Wikimedia Commons · CC BY 2.0
Jeffree Star Net Worth Estimate
Beauty entrepreneur and creatorJeffree Star’s $70 million base case reflects both creator earnings and a private cosmetics business. Forbes estimated $18 million of 2018 earnings while reporting more than $100 million of annual Jeffree Star Cosmetics sales; subsequent rankings put Star at $17 million in 2019 and $15 million in 2020.
Published estimateReviewed Sep 23, 2026
Research context
See what supports this page, how current it is, and where comparable or historical context is available.
- Evidence
- 3 retained sourcesReviewed through Sep 23, 2026
- Change history
- 1 tracked snapshotComparable tracking began Sep 18, 2026
- Comparison context
- 1 reviewed peer rankingPeer lists preserve the same base-case estimate and uncertainty range.
Current estimate
What we can support today
Base case
$70M
Bear case
$45M
Bull case
$110M
Estimate confidence
2 out of 5
Why this estimate
- Main wealth driver
- Modeled retained creator and beauty-business capital ($50M base case)
- Estimate confidence
- 2 out of 5
- Key evidence
- Forbes estimated Jeffree Star earned $18 million in 2018 and reported more than $100 million of annual sales at Jeffree Star Cosmetics.Sources[1]
- Biggest uncertainty
- What are the current revenue, margins and debt of Jeffree Star Cosmetics?
- Evidence reviewed through
- Sep 23, 2026
Base case is our central scenario. Bear and bull cases show how uncertainty around private holdings, retained proceeds, taxes and liabilities can move the estimate.
Celebrity rankings
Explore this profile in context
Rankings use the current base-case estimate and show the wider bear-to-bull range on the full list.
Scenario composition
Where the estimated wealth comes from
Switch scenarios to see how the total and each component move together. The bars show each positive component's share of the estimated assets in that scenario, not audited holdings.
Bear scenario net worth$45MPositive estimated assets shown: $45M
Retained creator and beauty-business capital
$32M to $75M range$32M71%
Jeffree Star Cosmetics and brand value
$13M to $35M range$13M29%
Base scenario net worth$70MPositive estimated assets shown: $70M
Retained creator and beauty-business capital
$32M to $75M range$50M71%
Jeffree Star Cosmetics and brand value
$13M to $35M range$20M29%
Bull scenario net worth$110MPositive estimated assets shown: $110M
Retained creator and beauty-business capital
$32M to $75M range$75M68%
Jeffree Star Cosmetics and brand value
$13M to $35M range$35M32%
How Jeffree Star Built a Fortune
Star’s economics were not limited to ads and sponsorships. Forbes described a cosmetics company with more than $100 million of annual sales while also estimating $18 million of personal earnings in 2018.
That combination supports a larger operating-business component than a typical creator profile, but company sales still cannot be treated as personal net worth.
Later earnings estimates of $17 million in 2019 and $15 million in 2020 show that substantial cash generation continued after 2018.
What remains unclear is the current revenue, margin, debt and ownership structure of Jeffree Star Cosmetics, so the company component stays well below a simple sales multiple.
Sources[1][2][3]Observed assets and financial anchors
A reported salary, company sale or brand valuation is not automatically current personal wealth. We show the pieces that can be tied to retained evidence and keep historical flows separate.
No major component is directly observable as a precise current valueThis estimate is built from source-backed financial anchors and explicitly modeled scenario ranges rather than pretending a private balance sheet is directly observable.
Historical flow
Forbes estimated Jeffree Star earned $18 million in 2018 and reported more than $100 million of annual sales at Jeffree Star Cosmetics.
Sources[1]Scenario balance sheet
The estimate separates retained historical earnings from a bounded cosmetics-business equity allowance. It does not treat company revenue as personal income or apply a revenue multiple without current margin, debt and ownership evidence.
| Component | Bear | Base | Bull |
|---|---|---|---|
| Modeled retained creator and beauty-business capitalSources[1][2][3] | $32M | $50M | $75M |
| Modeled Jeffree Star Cosmetics and brand valueSources[1][2] | $13M | $20M | $35M |
| Estimated net worth | $45M | $70M | $110M |
Modeled component
Modeled retained creator and beauty-business capital
Forbes estimated $18 million of earnings in 2018, CBS reported a $17 million Forbes estimate for 2019 and Forbes estimated $15 million for 2020. Those figures are historical pretax earnings, so the model discounts them for taxes, operating costs, inventory, staff, spending and reinvestment.
Sources[1][2][3]Modeled component
Modeled Jeffree Star Cosmetics and brand value
Forbes reported Jeffree Star co-founded the cosmetics company and that it was selling more than $100 million of products annually in 2018. Revenue is not equity value, and current margins, debt, ownership structure and sales scale are not public, so the private-company component is bounded far below any simple revenue multiple.
Sources[1][2]Tracked estimates
Estimate history
We began retaining comparable estimate snapshots on Sep 18, 2026. Earlier Grizzly Bulls figures are not reconstructed unless a retained snapshot exists.
- Current tracked estimateBase case$70MBear to bull$45M to $110M
Initial Grizzly Bulls estimate published with retained creator and beauty-business capital separated from bounded cosmetics-company equity.
This is the first retained snapshot, so there is no earlier comparable Grizzly Bulls estimate to show yet.
What could move the estimate
- What are the current revenue, margins and debt of Jeffree Star Cosmetics?
- What ownership percentage and entity structure currently connect Star to the cosmetics business?
- How much of Star’s historical earnings remains in liquid assets or other investments?
Wealth timeline
Forbes estimates $18 million of earnings and $100 million-plus cosmetics sales
The 2018 ranking described Star as a beauty mogul and tied his economics to the cosmetics company he co-founded.
Sources[1]Forbes estimate reported at $17 million for 2019
CBS reported Star remained among YouTube’s highest-paid creators while operating his cosmetics line.
Sources[2]Forbes estimates $15 million of 2020 earnings
Star remained in the top ten despite a lower annual earnings estimate than the prior two years.
Sources[3]
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Sources
Numbered citations above link to the retained sources below. External net-worth headlines do not set our estimate.
- [1]ForbesReporting · Dec 3, 2018Highest-Paid YouTube Stars 2018: Markiplier, Jake Paul, PewDiePie And More
- [2]CBS NewsReporting · Dec 19, 2019Top 10 highest-paid YouTube stars of 2019, according to Forbes
- [3]Forbes BrasilReporting · Dec 18, 202010 YouTubers mais bem pagos de 2020
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