Creator, interviewer and production-company owner
Amelia Dimoldenberg
Base case$12M
Estimate confidence
★★★★★
2 out of 5
Wikimedia Commons · CC BY-SA 4.0
Nikkie de Jager Net Worth Estimate
Beauty creator and entrepreneurNikkie de Jager’s $12 million base case combines a long-running beauty creator business with Nimya, the cosmetics company she publicly described as self-funded at launch.
Published estimateReviewed Sep 24, 2026
Research context
See what supports this page, how current it is, and where comparable or historical context is available.
- Evidence
- 3 retained sourcesReviewed through Sep 24, 2026
- Change history
- 1 tracked snapshotComparable tracking began Sep 18, 2026
- Comparison context
- 1 reviewed peer rankingPeer lists preserve the same base-case estimate and uncertainty range.
Current estimate
What we can support today
Base case
$12M
Bear case
$6M
Bull case
$22M
Estimate confidence
2 out of 5
Why this estimate
- Main wealth driver
- Estimated Nimya private-company interest ($6M base case)
- Estimate confidence
- 2 out of 5
- Key evidence
- De Jager announced Nimya as her own beauty brand after roughly three years of development.Sources[1][2]
- Biggest uncertainty
- What percentage of Nimya does de Jager own today and has outside capital entered since launch?
- Evidence reviewed through
- Sep 24, 2026
Base case is our central scenario. Bear and bull cases show how uncertainty around private holdings, retained proceeds, taxes and liabilities can move the estimate.
Celebrity rankings
Explore this profile in context
Rankings use the current base-case estimate and show the wider bear-to-bull range on the full list.
Scenario composition
Where the estimated wealth comes from
Switch scenarios to see how the total and each component move together. The bars show each positive component's share of the estimated assets in that scenario, not audited holdings.
Bear scenario net worth$6MPositive estimated assets shown: $6M
Estimated Nimya private-company interest
$3M to $12M range$3M50%
Estimated retained creator and partnership earnings
$3M to $10M range$3M50%
Base scenario net worth$12MPositive estimated assets shown: $12M
Estimated Nimya private-company interest
$3M to $12M range$6M50%
Estimated retained creator and partnership earnings
$3M to $10M range$6M50%
Bull scenario net worth$22MPositive estimated assets shown: $22M
Estimated Nimya private-company interest
$3M to $12M range$12M55%
Estimated retained creator and partnership earnings
$3M to $10M range$10M45%
How Nikkie de Jager Built a Fortune
De Jager spent years turning NikkieTutorials into a large beauty-media business before launching Nimya in 2021. That history matters because the company was not presented as a simple paid endorsement or licensed name.
At launch, de Jager said she was putting her own money into the business without huge investors or a large company behind it. That makes Nimya economically different from a sponsorship: founder capital is at risk, and any retained company value can become a personal asset.
The launch evidence supports treating Nimya as a genuine private-company interest rather than merely future creator income. It does not disclose the current ownership percentage, revenue, profit, outside financing or a transaction value.
Because those inputs are private, the estimate gives Nimya a wide range instead of applying a revenue multiple to unknown sales. The same caution applies to de Jager’s creator earnings, where recent authoritative annual figures are not publicly available.
Sources[1][3][2]Companies and organizations tied to the fortune
These are the businesses and organizations directly connected to the financial events above. We show only relationships supported by the cited sources, and we do not infer ownership percentages or values that the evidence does not establish.
Observed assets and financial anchors
A reported salary, company sale or brand valuation is not automatically current personal wealth. We show the pieces that can be tied to retained evidence and keep historical flows separate.
No major component is directly observable as a precise current valueThis estimate is built from source-backed financial anchors and explicitly modeled scenario ranges rather than pretending a private balance sheet is directly observable.
Scenario balance sheet
Creator earnings and Nimya founder value are modeled separately. The private-company range stays wide because self-funding establishes meaningful founder exposure but no reviewed revenue, profit, financing or sale provides a precise market value.
| Component | Bear | Base | Bull |
|---|---|---|---|
| Estimated retained creator and partnership earningsSources[1][3] | $3M | $6M | $10M |
| Estimated Nimya private-company interestSources[1][2][3] | $3M | $6M | $12M |
| Estimated net worth | $6M | $12M | $22M |
Modeled component
Estimated retained creator and partnership earnings
De Jager built a long-running beauty creator business before launching Nimya, but the reviewed sources do not provide a recent authoritative annual earnings series. The component therefore stays wide rather than converting audience size into precise income.
Sources[1][3]Modeled component
Estimated Nimya private-company interest
De Jager publicly said she was putting her own money into Nimya without huge investors or a large company behind the launch. That supports meaningful founder economics, but no reviewed revenue, profit, financing or transaction value provides a precise current company valuation.
Sources[1][2][3]Tracked estimates
Estimate history
We began retaining comparable estimate snapshots on Sep 18, 2026. Earlier Grizzly Bulls figures are not reconstructed unless a retained snapshot exists.
- Current tracked estimateBase case$12MBear to bull$6M to $22M
Initial Grizzly Bulls estimate published with creator capital separated from a bounded private beauty-company interest.
This is the first retained snapshot, so there is no earlier comparable Grizzly Bulls estimate to show yet.
What could move the estimate
- What percentage of Nimya does de Jager own today and has outside capital entered since launch?
- What are Nimya’s current revenue, profit and cash requirements?
- How much creator and partnership income has de Jager retained outside the company?
Wealth timeline
De Jager announces her own beauty brand
In her launch video, de Jager introduced Nimya after years of development and positioned it as her own company rather than another licensed collaboration.
Sources[1]Nimya launches as a self-funded founder business
Trade reporting quoted de Jager saying she was putting her own money on the line without huge investors or a large corporate backer.
Sources[2]De Jager explains why she rejected outside-brand offers
Entertainment Tonight reported that she had received investor and company offers but wanted to build Nimya on her own terms.
Sources[3]
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Sources
Numbered citations above link to the retained sources below. External net-worth headlines do not set our estimate.
- [1]NikkieTutorialsDirect statement · Sep 9, 2021I AM LAUNCHING MY OWN BRAND - Nimya by NikkieTutorials!
- [2]Global Cosmetic IndustryTrade reporting · Sep 13, 2021[update] NikkieTutorials’ Nimya Launches Today, Sept 23
- [3]Entertainment TonightReporting · Sep 24, 2021NikkieTutorials on Her New Cosmetics Line and Delayed Wedding
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