Rapper, songwriter, producer, media personality and entrepreneur
Snoop Dogg
Base case$180M
Estimate confidence
★★★★★
2 out of 5
Wikimedia Commons · CC BY 2.0
Paris Hilton Net Worth Estimate
Media entrepreneur, licensing executive and entertainerParis Hilton’s $180M base case is built around operating businesses and licensing economics rather than inherited-family shorthand. Axios reported that bootstrapped 11:11 Media expected about $50M of 2024 revenue at a profit margin above 50%, while Forbes documented a much older and broader product-licensing engine. The evidence supports 3/5 estimate confidence.
Published estimateReviewed Sep 17, 2026
Research context
See what supports this page, how current it is, and where comparable or historical context is available.
- Evidence
- 2 retained sourcesReviewed through Sep 15, 2026
- Change history
- 1 tracked snapshotComparable tracking began Sep 18, 2026
- Comparison context
- 1 reviewed peer rankingPeer lists preserve the same base-case estimate and uncertainty range.
Current estimate
What we can support today
Base case
$180M
Bear case
$100M
Bull case
$300M
Estimate confidence
3 out of 5
Why this estimate
- Main wealth driver
- Modeled 11:11 Media equity ($90M base case)
- Estimate confidence
- 3 out of 5
- Key evidence
- Axios reported that 11:11 Media expected about $50M of 2024 revenue with a profit margin above 50%.Sources[1]
- Biggest uncertainty
- What percentage of 11:11 Media does Hilton own?
- Evidence reviewed through
- Sep 15, 2026
Base case is our central scenario. Bear and bull cases show how uncertainty around private holdings, retained proceeds, taxes and liabilities can move the estimate.
Wealth data for developers
Explore Paris Hilton with the Wealth API
Building a research tool or spreadsheet? Search for Paris Hilton with one API request. If a record is available, use its canonical person ID to retrieve its released wealth data.
API results include only records cleared for commercial distribution. A published celebrity page does not guarantee that this person or every field is available through the API.
Try a person search (API key required)
curl -H "Authorization: Bearer YOUR_API_KEY" \
"https://grizzlybulls.com/api/v1/wealth/people?query=Paris%20Hilton&limit=5"If the search returns a match, use data.people[].id in GET /api/v1/wealth/people/{personId} to request the records available for that person.
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Celebrity rankings
Explore this profile in context
Rankings use the current base-case estimate and show the wider bear-to-bull range on the full list.
Scenario composition
Where the estimated wealth comes from
Switch scenarios to see how the total and each component move together. The bars show each positive component's share of the estimated assets in that scenario, not audited holdings.
Bear scenario net worth$100MPositive estimated assets shown: $100M
11:11 Media equity
$50M to $160M range$50M50%
Retained licensing, media and entertainment capital
$50M to $140M range$50M50%
Base scenario net worth$180MPositive estimated assets shown: $180M
11:11 Media equity
$50M to $160M range$90M50%
Retained licensing, media and entertainment capital
$50M to $140M range$90M50%
Bull scenario net worth$300MPositive estimated assets shown: $300M
11:11 Media equity
$50M to $160M range$160M53%
Retained licensing, media and entertainment capital
$50M to $140M range$140M47%
How Paris Hilton Built a Fortune
Paris Hilton’s wealth is better explained by licensing and media economics than by inheritance shorthand. Forbes documented a broad portfolio of Hilton-branded consumer products with billions of dollars of associated retail sales over time.
Retail sales are not the same as her royalties, but newer operating data gives another useful anchor. Axios reported that 11:11 Media expected about $50M of 2024 revenue with a profit margin above 50%, indicating that the private media business had become materially profitable.
The biggest unanswered questions are her exact ownership of 11:11 Media and the royalty rates across licensed products. Those details prevent a precise private-business appraisal, but the combination of profitable current operations and a long licensing record gives the estimate a reasonable financial foundation.
Sources[1][2]Observed assets and financial anchors
A reported salary, company sale or brand valuation is not automatically current personal wealth. We show the pieces that can be tied to retained evidence and keep historical flows separate.
No major component is directly observable as a precise current valueThis estimate is built from source-backed financial anchors and explicitly modeled scenario ranges rather than pretending a private balance sheet is directly observable.
Scenario balance sheet
The estimate separates private media-company equity from retained licensing and entertainment capital. Retail sales associated with licensed products are not treated as Hilton’s revenue, and a private-company valuation is not assumed without an arm’s-length transaction.
| Component | Bear | Base | Bull |
|---|---|---|---|
| Modeled 11:11 Media equitySources[1] | $50M | $90M | $160M |
| Modeled retained licensing, media and entertainment capitalSources[2] | $50M | $90M | $140M |
| Estimated net worth | $100M | $180M | $300M |
Modeled component
Modeled 11:11 Media equity
Axios reported roughly $50M of expected 2024 revenue and a profit margin above 50%. Those figures support meaningful enterprise value, but exact ownership and an arm’s-length valuation are not public.
Sources[1]Modeled component
Modeled retained licensing, media and entertainment capital
Forbes documented a large product-licensing platform and billions of dollars of associated retail sales. Retail sales are not royalties or personal earnings, so they support business scale without entering the model as Hilton’s revenue.
Sources[2]Tracked estimates
Estimate history
We began retaining comparable estimate snapshots on Sep 18, 2026. Earlier Grizzly Bulls figures are not reconstructed unless a retained snapshot exists.
- Current tracked estimateBase case$180MBear to bull$100M to $300M
Estimate history tracking started with the published estimate already in place.
This is the first retained snapshot, so there is no earlier comparable Grizzly Bulls estimate to show yet.
What could move the estimate
- What percentage of 11:11 Media does Hilton own?
- What are her net royalty economics across licensed products?
- How much accumulated income remains invested after taxes and spending?
Wealth timeline
Forbes describes a scaled licensing portfolio
Forbes documented a large portfolio of Hilton-branded consumer products and billions of dollars of associated retail sales.
Sources[2]11:11 Media discloses operating scale
Executives told Axios they expected about $50M of annual revenue with profit margin above 50%.
Sources[1]
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Sources
Numbered citations above link to the retained sources below. External net-worth headlines do not set our estimate.
- [1]AxiosReporting · Nov 19, 2024Inside Paris Hilton’s booming media business 11:11
- [2]ForbesReporting · Feb 4, 2022How Paris Hilton Reinvented Her Career
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