Grizzly Bulls
Financial research concept

Vacation Ownership Resort Occupancy

measures occupied transient, preview, and owner keys divided by total available keys net of out-of-service keys.

By Lee BaileyPublished Sep 26, 2026
Research context

See what supports this page, how current it is, and where comparable or historical context is available.

Research date
Sep 26, 2026Use the dated article and cited sources for the definition, examples, and stated limitations.
Operating-model context
17 connected conceptsPart of the reviewed Vacation Ownership Economics; issuer definitions remain distinct where disclosed.
Company examples
1 reviewed companyRelationships reflect supported examples, not a normalized cross-company KPI ranking.
  1. The complementary unoccupied share was about 10.8%
  2. High occupancy supports both owner use and sales activity
  3. This is not conventional hotel occupancy
  4. Part of the Vacation Ownership Economics
  5. See It in Company Research
  6. Continue Research

Vacation Ownership Resort Occupancy measures occupied transient, preview, and owner keys divided by available keys net of out-of-service inventory.

Marriott Vacations Worldwide reported 89.2% resort occupancy in 2025.

The complementary unoccupied share was about 10.8%

Subtracting 89.2% from 100% gives 10.8%.

That provides a useful utilization complement without changing Marriott Vacations' vacation-ownership-specific occupancy definition.

High occupancy supports both owner use and sales activity

Preview guests and owners contribute to occupancy alongside transient guests.

Use Vacation Ownership Sales Tours to keep sales-funnel activity separate from resort utilization.

This is not conventional hotel occupancy

Vacation ownership occupancy includes owner and preview use, so it is not comparable with a hotel room-occupancy metric built only from transient room nights.

Primary source: Marriott Vacations Worldwide 2025 Form 10-K.

Part of the Vacation Ownership Economics

Connect tour flow, volume per guest, contract sales, development profit, recurring resort and exchange services, and consumer-financing credit and securitization economics across a branded vacation ownership platform.

Browse the full operating model in Company Analysis →
Where this concept fits

See It in Company Research

These companies are examples of how the concept is reported or discussed in public filings. Definitions can differ by issuer; these links open company research rather than a normalized metric comparison.

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Compare public companies

Compare the 89.2% vacation-ownership occupancy rate with its 10.8% complement without treating it as hotel occupancy.

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