Financial research concept

Vacation Ownership Sales Tours

measures the number of qualified sales presentations delivered during the reporting period.

By Lee BaileyPublished Sep 26, 2026

Research context

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Research date: Sep 26, 2026Use the dated article and cited sources for the definition, examples, and stated limitations.
Operating-model context: 17 connected conceptsPart of the reviewed Vacation Ownership Economics; issuer definitions remain distinct where disclosed.
Company examples: 1 reviewed companyRelationships reflect supported examples, not a normalized cross-company KPI ranking.

Tours times VPG imply about $1.639 billion of contract-sales volume
The implied amount was about 93.0% of reported contract sales
Tours are not completed sales or unique prospects
Part of the Vacation Ownership Economics
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Vacation Ownership Sales Tours measures the number of qualified sales presentations delivered during the reporting period.

Marriott Vacations Worldwide reported 431,974 tours in 2025.

Tours times VPG imply about $1.639 billion of contract-sales volume

Marriott reported $3,794 of volume per guest.

Multiplying 431,974 tours by $3,794 gives approximately $1.639 billion.

The implied amount was about 93.0% of reported contract sales

Reported contract sales were $1.762 billion.

The roughly 7% gap shows that VPG and tour count are sales-productivity metrics rather than a complete accounting reconciliation.

Use Vacation Ownership Volume per Guest to keep the funnel productivity measure visible.

Tours are not completed sales or unique prospects

A tour measures a qualified presentation, while close rate, contract value, owner upgrades, and channel mix determine resulting contract sales.

Primary source: Marriott Vacations Worldwide 2025 full-year results.

Part of the Vacation Ownership Economics

Connect tour flow, volume per guest, contract sales, development profit, recurring resort and exchange services, and consumer-financing credit and securitization economics across a branded vacation ownership platform.

Browse the full operating model in Company Analysis →

Where this concept fits

Tours, VPG, contract sales, and development economicsCurrent relationship
Sales tours are the funnel activity base, VPG combines closing performance and contract value, and contract sales measure gross signed vacation ownership sales. Development profit and margin then reflect product cost, marketing and sales expense, reserve assumptions, and inventory mix.
Vacation Ownership Contract Sales Vacation Ownership Development Profit Vacation Ownership Development Profit MarginVacation Ownership Sales ToursCurrent conceptVacation Ownership Volume per Guest
Recurring resort and exchange-member economics
Resort management revenue, profit, and margin describe recurring services tied to the ownership base; occupancy mixes owner, preview, and transient use; and active Interval members plus revenue per member describe a separate exchange-network recurring-revenue stream.
Vacation Ownership Active Exchange Members Vacation Ownership Average Exchange Revenue per Member Vacation Ownership Resort Management and Other Services Margin Vacation Ownership Resort Management and Other Services Profit Vacation Ownership Resort Management and Other Services Revenue Vacation Ownership Resort Occupancy
Consumer financing, credit reserves, and securitization
Financing revenue monetizes the receivable base, gross originated notes show financed-sales exposure, the reserve and estimated remaining default rate frame expected credit loss, nonaccrual notes show stressed balances, and securitization proceeds show how receivables are funded and recycled into cash.
Vacation Ownership Average Remaining Default Rate Vacation Ownership Financing Revenue Vacation Ownership Nonaccrual Notes Receivable Vacation Ownership Notes Receivable Reserve Vacation Ownership Originated Notes Receivable Vacation Ownership Notes Receivable Securitization Proceeds

See It in Company Research

These companies are examples of how the concept is reported or discussed in public filings. Definitions can differ by issuer; these links open company research rather than a normalized metric comparison.

VACOpen operating-model research →17 of 17 reviewed concepts in Vacation Ownership EconomicsTours, VPG, contract sales, and development economics5 of 5 bridge concepts supportedContinue through this bridge:Vacation Ownership Contract Sales Vacation Ownership Development Profit Vacation Ownership Development Profit Margin Vacation Ownership Volume per Guest

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Compare public companies

Compare qualified tour volume with VPG and the resulting partial reconstruction of contract sales.

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