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Professional tennis player, entrepreneur and investor
Naomi Osaka
Base case$105M
Estimate confidence
★★★★★
3 out of 5
Wikimedia Commons · CC BY-SA 2.0
Coco Gauff Net Worth Estimate
Professional tennis player, endorser and investorCoco Gauff’s $55 million base case combines $31.7 million of recorded career prize money by April 2026 with an endorsement platform Forbes estimated at about $25 million annually in late 2025. Private investments including Unrivaled add upside without a public current mark.
Published estimateReviewed Sep 19, 2026
Athletes
Research context
See what supports this page, how current it is, and where comparable or historical context is available.
- Evidence
- 3 retained sourcesReviewed through Sep 19, 2026
- Change history
- 1 tracked snapshotComparable tracking began Sep 18, 2026
Current estimate
What we can support today
Base case
$55M
Bear case
$35M
Bull case
$85M
Estimate confidence
3 out of 5
Why this estimate
- Main wealth driver
- Modeled retained prize money and endorsement capital ($45M base case)
- Estimate confidence
- 3 out of 5
- Key evidence
- Forbes reported that Gauff had invested in the women’s basketball league Unrivaled, without disclosing the size or current value of her interest.Sources[2]
- Biggest uncertainty
- What are the current annual values and remaining terms of Gauff’s largest endorsement contracts?
- Evidence reviewed through
- Sep 19, 2026
Base case is our central scenario. Bear and bull cases show how uncertainty around private holdings, retained proceeds, taxes and liabilities can move the estimate.
Scenario composition
Where the estimated wealth comes from
Switch scenarios to see how the total and each component move together. The bars show each positive component's share of the estimated assets in that scenario, not audited holdings.
Bear scenario net worth$35MPositive estimated assets shown: $35M
Retained prize money and endorsement capital
$30M to $65M range$30M86%
Private investments and media interests
$5M to $20M range$5M14%
Base scenario net worth$55MPositive estimated assets shown: $55M
Retained prize money and endorsement capital
$30M to $65M range$45M82%
Private investments and media interests
$5M to $20M range$10M18%
Bull scenario net worth$85MPositive estimated assets shown: $85M
Retained prize money and endorsement capital
$30M to $65M range$65M76%
Private investments and media interests
$5M to $20M range$20M24%
How Coco Gauff Built a Fortune
WTA match notes listed Gauff at $31.7 million of career prize money during the 2026 Madrid Open. Forbes separately estimated about $25 million of annual off-court earnings in late 2025.
That mix makes the endorsement platform at least as important to the financial story as tournament prizes. The estimate accumulates both conservatively rather than treating gross career earnings as current wealth.
Forbes reported that Gauff invested in the women’s basketball league Unrivaled and partnered with Religion of Sports on media projects.
The size and current value of those interests are not public. The private-investment component therefore remains deliberately wide instead of converting a high-profile investment announcement into unsupported equity value.
Sources[3][2][1]Companies and organizations tied to the fortune
These are the businesses and organizations directly connected to the financial events above. We show only relationships supported by the cited sources, and we do not infer ownership percentages or values that the evidence does not establish.
| Entity | Connection | Effective |
|---|---|---|
| UnrivaledSources[2] | Owns an interest in | 2025-11-25 |
Observed assets and financial anchors
A reported salary, company sale or brand valuation is not automatically current personal wealth. We show the pieces that can be tied to retained evidence and keep historical flows separate.
No major component is directly observable as a precise current valueThis estimate is built from source-backed financial anchors and explicitly modeled scenario ranges rather than pretending a private balance sheet is directly observable.
Historical flow
WTA match notes listed Gauff at $31,722,551 of career prize money during the 2026 Madrid Open.
Sources[3]Historical flow
Forbes estimated Gauff was earning about $25 million annually off the court in late 2025.
Sources[2]Current component
Forbes reported that Gauff had invested in the women’s basketball league Unrivaled, without disclosing the size or current value of her interest.
Sources[2]Scenario balance sheet
Prize money and endorsements are modeled as historical earnings after taxes, professional costs and spending. Private investments are valued separately, and the model does not infer an ownership percentage or company value where the evidence only establishes that Gauff invested.
| Component | Bear | Base | Bull |
|---|---|---|---|
| Modeled retained prize money and endorsement capitalSources[3][2] | $30M | $45M | $65M |
| Modeled private investments and media interestsSources[2] | $5M | $10M | $20M |
| Estimated net worth | $35M | $55M | $85M |
Modeled component
Modeled retained prize money and endorsement capital
WTA match notes recorded $31.7 million of career prize money by April 2026, while Forbes estimated about $25 million of annual off-court earnings in late 2025. The model treats both as historical inflows and applies a wide retention range after taxes, representation and spending.
Sources[3][2]Modeled component
Modeled private investments and media interests
Forbes reported that Gauff invested in Unrivaled and partnered with Religion of Sports on media projects. Exact investment size, ownership percentages and current marks are not public, so the component remains deliberately wide.
Sources[2]Tracked estimates
Estimate history
We began retaining comparable estimate snapshots on Sep 18, 2026. Earlier Grizzly Bulls figures are not reconstructed unless a retained snapshot exists.
- Current tracked estimateBase case$55MBear to bull$35M to $85M
Initial Grizzly Bulls estimate published with prize and endorsement earnings separated from private investments.
This is the first retained snapshot, so there is no earlier comparable Grizzly Bulls estimate to show yet.
What could move the estimate
- What are the current annual values and remaining terms of Gauff’s largest endorsement contracts?
- What ownership percentage and current value does Gauff hold in Unrivaled and other private investments?
- What liquid investments, property and liabilities materially affect the current balance sheet?
Wealth timeline
Career prize money passes $20 million
Forbes reported that Gauff’s WTA Finals victory pushed career on-court earnings beyond $20 million.
Sources[1]Off-court earnings reach an estimated $25 million a year
Forbes described Gauff as the world’s highest-paid female athlete and reported investments including Unrivaled.
Sources[2]WTA career prize money reaches $31.7 million
WTA Madrid Open match notes listed $31,722,551 of career prize money.
Sources[3]
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Sources
Numbered citations above link to the retained sources below. External net-worth headlines do not set our estimate.
- [1]ForbesReporting · Nov 11, 2024Coco Gauff’s WTA Finals Victory Pushes Her Past $20 Million In Prize Money
- [2]ForbesReporting · Nov 25, 2025How Coco Gauff Built A Multimillion-Dollar Brand At 21
- [3]WTAOfficial record · Apr 21, 20262026 Madrid Open Match Notes: Sorana Cirstea vs Coco Gauff
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