Professional tennis player, endorser and investor
Coco Gauff
Base case$55M
Estimate confidence
★★★★★
3 out of 5
Wikimedia Commons · CC BY-SA 4.0
Simone Biles Net Worth Estimate
Olympic gymnast and endorsement athleteSimone Biles’s $35M base case is driven overwhelmingly by endorsements rather than gymnastics prize money. Forbes estimated $7.1M of 2023 earnings, about $7M of it off-field, and previously estimated at least $5M of annual endorsement income.
Published estimateReviewed Sep 19, 2026
Research context
See what supports this page, how current it is, and where comparable or historical context is available.
- Evidence
- 3 retained sourcesReviewed through Sep 19, 2026
- Change history
- 1 tracked snapshotComparable tracking began Sep 18, 2026
- Comparison context
- 1 reviewed peer rankingPeer lists preserve the same base-case estimate and uncertainty range.
Current estimate
What we can support today
Base case
$35M
Bear case
$22M
Bull case
$55M
Estimate confidence
2 out of 5
Why this estimate
- Main wealth driver
- Modeled retained endorsement and career capital ($32M base case)
- Estimate confidence
- 2 out of 5
- Key evidence
- Forbes estimated Biles earned $7.1M in 2023, with about $7M from endorsements and roughly $100,000 from gymnastics.Sources[1]
- Biggest uncertainty
- What are the current annual values and remaining terms of Biles’s largest endorsement contracts?
- Evidence reviewed through
- Sep 19, 2026
Base case is our central scenario. Bear and bull cases show how uncertainty around private holdings, retained proceeds, taxes and liabilities can move the estimate.
Wealth data for developers
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Celebrity rankings
Explore this profile in context
Rankings use the current base-case estimate and show the wider bear-to-bull range on the full list.
Scenario composition
Where the estimated wealth comes from
Switch scenarios to see how the total and each component move together. The bars show each positive component's share of the estimated assets in that scenario, not audited holdings.
Bear scenario net worth$22MPositive estimated assets shown: $22M
Retained endorsement and career capital
$20M to $48M range$20M91%
Current brand and licensing interests
$2M to $7M range$2M9%
Base scenario net worth$35MPositive estimated assets shown: $35M
Retained endorsement and career capital
$20M to $48M range$32M91%
Current brand and licensing interests
$2M to $7M range$3M9%
Bull scenario net worth$55MPositive estimated assets shown: $55M
Retained endorsement and career capital
$20M to $48M range$48M87%
Current brand and licensing interests
$2M to $7M range$7M13%
How Simone Biles Built a Fortune
Forbes estimated Biles earned $7.1M in 2023, with about $7M from endorsements and only about $100,000 from gymnastics. That makes sponsorship economics the central driver of the estimate.
Forbes had already estimated at least $5M of annual endorsement income in 2021, suggesting multiple years of meaningful off-field earnings rather than a single Olympic-cycle spike.
Biles’s Athleta relationship includes a long-term partnership and signature-product collaboration, but reviewed reporting does not establish an equity stake.
The model therefore keeps brand-rights value small and conservative, avoiding the common mistake of turning sponsorship visibility into unsupported private-company ownership.
Sources[1][2][3]Observed assets and financial anchors
A reported salary, company sale or brand valuation is not automatically current personal wealth. We show the pieces that can be tied to retained evidence and keep historical flows separate.
No major component is directly observable as a precise current valueThis estimate is built from source-backed financial anchors and explicitly modeled scenario ranges rather than pretending a private balance sheet is directly observable.
Historical flow
Forbes estimated Biles earned $7.1M in 2023, with about $7M from endorsements and roughly $100,000 from gymnastics.
Sources[1]Historical flow
Forbes estimated Biles earned at least $5M annually in endorsements in 2021 from a broad sponsor portfolio.
Sources[2]Context
Athleta and Biles announced a long-term partnership with signature-product collaboration, but reviewed sources do not establish an equity stake.
Sources[3]Scenario balance sheet
The estimate accumulates repeated high-earning endorsement years conservatively after taxes and professional costs. Sponsorship and signature-product collaborations are not treated as equity ownership unless the reviewed evidence explicitly establishes it.
| Component | Bear | Base | Bull |
|---|---|---|---|
| Modeled retained endorsement and career capitalSources[1][2] | $20M | $32M | $48M |
| Modeled current brand and licensing interestsSources[3] | $2M | $3M | $7M |
| Estimated net worth | $22M | $35M | $55M |
Modeled component
Modeled retained endorsement and career capital
Forbes estimated $7.1M of 2023 earnings, including about $7M from endorsements, and previously estimated at least $5M of annual sponsorship income. The model accumulates those high-earning years conservatively after taxes, management costs and spending.
Sources[1][2]Modeled component
Modeled current brand and licensing interests
Biles has long-term brand partnerships and signature product collaborations, including Athleta. Reviewed sources do not establish equity ownership or a separately transferable business value, so this component remains small and conservative.
Sources[3]Tracked estimates
Estimate history
We began retaining comparable estimate snapshots on Sep 18, 2026. Earlier Grizzly Bulls figures are not reconstructed unless a retained snapshot exists.
- Current tracked estimateBase case$35MBear to bull$22M to $55M
Initial Grizzly Bulls estimate published with endorsement income separated from uncertain brand-rights value.
This is the first retained snapshot, so there is no earlier comparable Grizzly Bulls estimate to show yet.
What could move the estimate
- What are the current annual values and remaining terms of Biles’s largest endorsement contracts?
- Does Biles hold any equity or royalty interests in signature-product collaborations?
- What investment, property and liability balances materially affect the current balance sheet?
Wealth timeline
Biles begins long-term Athleta partnership
The partnership included signature-product collaboration and Athleta Girl initiatives, but reviewed reporting did not disclose equity ownership.
Sources[3]Annual endorsement income estimated above $5M
Forbes reported at least $5M of annual sponsorship income across a dozen partners.
Sources[2]Forbes estimates $7.1M of annual earnings
About $7M came from endorsements while direct gymnastics income was estimated around $100,000.
Sources[1]
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Sources
Numbered citations above link to the retained sources below. External net-worth headlines do not set our estimate.
- [1]ForbesReporting · Aug 1, 2024What We Know About Simone Biles’ Earnings And Endorsements As She Competes For All-Around Gold In Paris
- [2]ForbesReporting · Aug 2, 2021Here’s How Much Olympic Superstar Simone Biles Makes In Endorsements
- [3]ForbesReporting · Apr 23, 2021Simone Biles Leaves Nike For Partnership With Female-Focused Athleta
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