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Professional boxer, creator and entrepreneur
Jake Paul
Base case$200M
Estimate confidence
★★★★★
2 out of 5%20(3x4%20cropped).jpg?width=384)
Wikimedia Commons · CC BY 3.0
KSI Net Worth Estimate
Creator, musician, boxer and entrepreneurKSI’s $140 million base case combines digital-media, music and boxing income with a court-documented 20% ownership stake in Prime Hydration. Forbes estimated $24 million of creator earnings in 2023 and also identified Misfits Boxing as part of his business mix.
Published estimateReviewed Sep 22, 2026
Research context
See what supports this page, how current it is, and where comparable or historical context is available.
- Evidence
- 3 retained sourcesReviewed through Sep 22, 2026
- Change history
- 1 tracked snapshotComparable tracking began Sep 18, 2026
- Comparison context
- 3 reviewed peer rankingsPeer lists preserve the same base-case estimate and uncertainty range.
Current estimate
What we can support today
Base case
$140M
Bear case
$85M
Bull case
$225M
Estimate confidence
2 out of 5
Why this estimate
- Main wealth driver
- Modeled retained creator, music and boxing capital ($65M base case)
- Estimate confidence
- 2 out of 5
- Key evidence
- A July 2026 federal-court order states that KSI owns 20% of Prime Hydration.Sources[1]
- Biggest uncertainty
- What is the current value of KSI’s 20% Prime stake?
- Evidence reviewed through
- Sep 22, 2026
Base case is our central scenario. Bear and bull cases show how uncertainty around private holdings, retained proceeds, taxes and liabilities can move the estimate.
Celebrity rankings
Explore this profile in context
Rankings use the current base-case estimate and show the wider bear-to-bull range on the full list.
Scenario composition
Where the estimated wealth comes from
Switch scenarios to see how the total and each component move together. The bars show each positive component's share of the estimated assets in that scenario, not audited holdings.
Bear scenario net worth$85MPositive estimated assets shown: $85M
Retained creator, music and boxing capital
$40M to $100M range$40M47%
Prime Hydration equity
$35M to $100M range$35M41%
Misfits Boxing and other commercial interests
$10M to $25M range$10M12%
Base scenario net worth$140MPositive estimated assets shown: $140M
Retained creator, music and boxing capital
$40M to $100M range$65M46%
Prime Hydration equity
$35M to $100M range$60M43%
Misfits Boxing and other commercial interests
$10M to $25M range$15M11%
Bull scenario net worth$225MPositive estimated assets shown: $225M
Retained creator, music and boxing capital
$40M to $100M range$100M44%
Prime Hydration equity
$35M to $100M range$100M44%
Misfits Boxing and other commercial interests
$10M to $25M range$25M11%
How KSI Built a Fortune
A July 2026 federal-court order states that KSI owns 20% of Prime Hydration. That percentage is modeled directly as an ownership fact, not as evidence that any particular company valuation is correct.
Prime’s earlier sales scale supports materiality, but the model uses a broad equity range because current value and liabilities are private.
Forbes estimated $24 million of creator earnings in 2023 and pointed to music, boxing and Misfits Boxing alongside his online audience.
The estimate discounts those gross flows and avoids inventing a separate precise valuation for Misfits or other private ventures.
Sources[2][1][3]Companies and organizations tied to the fortune
These are the businesses and organizations directly connected to the financial events above. We show only relationships supported by the cited sources, and we do not infer ownership percentages or values that the evidence does not establish.
| Entity | Connection | Effective |
|---|---|---|
| Prime HydrationSources[1] | Owns an interest in | 2026-07-13 |
Observed assets and financial anchors
A reported salary, company sale or brand valuation is not automatically current personal wealth. We show the pieces that can be tied to retained evidence and keep historical flows separate.
No major component is directly observable as a precise current valueThis estimate is built from source-backed financial anchors and explicitly modeled scenario ranges rather than pretending a private balance sheet is directly observable.
Current component
A July 2026 federal-court order states that KSI owns 20% of Prime Hydration.
Sources[1]Historical flow
Forbes estimated $24 million of creator earnings for KSI in its 2023 ranking.
Sources[2]Context
Bloomberg reported that Prime was set to surpass $1.2 billion of annual sales in 2023.
Sources[3]Scenario balance sheet
The estimate separates historical creator and entertainment income from Prime equity and other private interests, with a deliberately wide range around assets whose current valuations are not disclosed.
| Component | Bear | Base | Bull |
|---|---|---|---|
| Modeled retained creator, music and boxing capitalSources[2] | $40M | $65M | $100M |
| Modeled Prime Hydration equitySources[1][3] | $35M | $60M | $100M |
| Modeled Misfits Boxing and other commercial interestsSources[2] | $10M | $15M | $25M |
| Estimated net worth | $85M | $140M | $225M |
Modeled component
Modeled retained creator, music and boxing capital
Forbes estimated $24 million of creator earnings in 2023 and documented KSI’s music, boxing and promotional activity. The model discounts those gross flows heavily rather than assuming they remain as cash.
Sources[2]Modeled component
Modeled Prime Hydration equity
A July 2026 federal-court order states that KSI owns 20% of Prime Hydration. The current company valuation is not public, so the same disclosed ownership fact is modeled with a wide private-equity range rather than a fixed sales multiple.
Sources[1][3]Modeled component
Modeled Misfits Boxing and other commercial interests
Forbes documented KSI’s multiyear Misfits Boxing distribution activity, but current ownership percentages and company values are not sufficiently disclosed for a tighter component.
Sources[2]Tracked estimates
Estimate history
We began retaining comparable estimate snapshots on Sep 18, 2026. Earlier Grizzly Bulls figures are not reconstructed unless a retained snapshot exists.
- Current tracked estimateBase case$140MBear to bull$85M to $225M
Initial Grizzly Bulls estimate published with retained creator, music and boxing capital separated from Prime Hydration and other private interests.
This is the first retained snapshot, so there is no earlier comparable Grizzly Bulls estimate to show yet.
What could move the estimate
- What is the current value of KSI’s 20% Prime stake?
- What ownership and economics does KSI retain in Misfits Boxing and related ventures?
- How much of his historical creator, music and boxing income remains invested?
Wealth timeline
Forbes estimates $24 million of creator earnings
Forbes ranked KSI second on its 2023 Top Creators list and cited music, boxing, Misfits Boxing and Prime as major income engines.
Sources[2]Federal court records a 20% Prime stake
A federal-court order states that KSI and Logan Paul each own 20% of Prime Hydration.
Sources[1]
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Sources
Numbered citations above link to the retained sources below. External net-worth headlines do not set our estimate.
- [1]U.S. District Court for the Western District of KentuckyOfficial record · Jul 13, 2026Kennedy v. Prime Hydration, LLC, Memorandum Opinion and Order
- [2]Forbes AustraliaReporting · Sep 26, 2023Forbes highest-earning creators in the world
- [3]BloombergReporting · Nov 8, 2023Logan Paul and KSI’s Prime Drinks Are Set to Surpass $1.2 Billion in Sales
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