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Creator, musician, boxer and entrepreneur
KSI
Base case$140M
Estimate confidence
★★★★★
2 out of 5.jpg?width=384)
Wikimedia Commons · CC BY 2.0
Logan Paul Net Worth Estimate
Creator, professional wrestler and entrepreneurLogan Paul’s $150 million base case is anchored by a legally documented 20% stake in Prime Hydration plus income from digital media, podcasting, wrestling and boxing. The ownership percentage is unusually clear; the current private-company valuation is not.
Published estimateReviewed Sep 22, 2026
Research context
See what supports this page, how current it is, and where comparable or historical context is available.
- Evidence
- 4 retained sourcesReviewed through Sep 22, 2026
- Change history
- 1 tracked snapshotComparable tracking began Sep 18, 2026
- Comparison context
- 2 reviewed peer rankingsPeer lists preserve the same base-case estimate and uncertainty range.
Current estimate
What we can support today
Base case
$150M
Bear case
$90M
Bull case
$245M
Estimate confidence
3 out of 5
Why this estimate
- Main wealth driver
- Modeled retained creator, wrestling and boxing capital ($70M base case)
- Estimate confidence
- 3 out of 5
- Key evidence
- A July 2026 federal-court order states that Logan Paul owns 20% of Prime Hydration.Sources[1]
- Biggest uncertainty
- What is Prime Hydration worth today after its rapid early growth and subsequent stabilization?
- Evidence reviewed through
- Sep 22, 2026
Base case is our central scenario. Bear and bull cases show how uncertainty around private holdings, retained proceeds, taxes and liabilities can move the estimate.
Celebrity rankings
Explore this profile in context
Rankings use the current base-case estimate and show the wider bear-to-bull range on the full list.
Scenario composition
Where the estimated wealth comes from
Switch scenarios to see how the total and each component move together. The bars show each positive component's share of the estimated assets in that scenario, not audited holdings.
Bear scenario net worth$90MPositive estimated assets shown: $90M
Retained creator, wrestling and boxing capital
$45M to $105M range$45M50%
Prime Hydration equity
$35M to $115M range$35M39%
Other brand and media interests
$10M to $25M range$10M11%
Base scenario net worth$150MPositive estimated assets shown: $150M
Retained creator, wrestling and boxing capital
$45M to $105M range$70M47%
Prime Hydration equity
$35M to $115M range$65M43%
Other brand and media interests
$10M to $25M range$15M10%
Bull scenario net worth$245MPositive estimated assets shown: $245M
Retained creator, wrestling and boxing capital
$45M to $105M range$105M43%
Prime Hydration equity
$35M to $115M range$115M47%
Other brand and media interests
$10M to $25M range$25M10%
How Logan Paul Built a Fortune
A July 2026 federal-court order states that Paul owns 20% of Prime Hydration, giving the model a stronger ownership anchor than most creator-led brands provide.
Bloomberg reported that Prime was on track to surpass $1.2 billion of annual sales in 2023, but sales are not equity value and the company has no disclosed current arm’s-length valuation.
Forbes estimated $10 million of creator earnings in its 2025 cycle, on top of years of YouTube, podcast, WWE and boxing economics.
Those are gross flows rather than retained wealth, so the model applies a large discount and keeps non-Prime private ventures modest.
Sources[2][1][3][4]Companies and organizations tied to the fortune
These are the businesses and organizations directly connected to the financial events above. We show only relationships supported by the cited sources, and we do not infer ownership percentages or values that the evidence does not establish.
| Entity | Connection | Effective |
|---|---|---|
| Prime HydrationSources[1] | Owns an interest in | 2026-07-13 |
Observed assets and financial anchors
A reported salary, company sale or brand valuation is not automatically current personal wealth. We show the pieces that can be tied to retained evidence and keep historical flows separate.
No major component is directly observable as a precise current valueThis estimate is built from source-backed financial anchors and explicitly modeled scenario ranges rather than pretending a private balance sheet is directly observable.
Current component
A July 2026 federal-court order states that Logan Paul owns 20% of Prime Hydration.
Sources[1]Historical flow
Forbes estimated $10 million of gross creator earnings for Logan Paul in its 2025 ranking period.
Sources[2]Context
Bloomberg reported that Prime was set to surpass $1.2 billion of annual sales in 2023.
Sources[3]Scenario balance sheet
The estimate separates retained career income from Prime equity and refuses to value the 20% stake by mechanically applying a multiple to Prime’s historical peak sales.
| Component | Bear | Base | Bull |
|---|---|---|---|
| Modeled retained creator, wrestling and boxing capitalSources[2] | $45M | $70M | $105M |
| Modeled Prime Hydration equitySources[1][3][4] | $35M | $65M | $115M |
| Modeled other brand and media interestsSources[2] | $10M | $15M | $25M |
| Estimated net worth | $90M | $150M | $245M |
Modeled component
Modeled retained creator, wrestling and boxing capital
Forbes estimated $10 million of creator earnings for its 2025 measurement period, following years of digital-media, podcast, wrestling and boxing income. The model discounts gross historical flows for taxes, spending and investment outcomes.
Sources[2]Modeled component
Modeled Prime Hydration equity
A July 2026 federal-court order states that Paul owns 20% of Prime Hydration. Prime previously surpassed a $1.2 billion annual-sales run rate, but no current arm’s-length company valuation is disclosed, so the stake is modeled with a wide range rather than a revenue multiple.
Sources[1][3][4]Modeled component
Modeled other brand and media interests
Forbes documents Paul’s creator and business activity beyond Prime, but current ownership economics across those ventures are incomplete.
Sources[2]Tracked estimates
Estimate history
We began retaining comparable estimate snapshots on Sep 18, 2026. Earlier Grizzly Bulls figures are not reconstructed unless a retained snapshot exists.
- Current tracked estimateBase case$150MBear to bull$90M to $245M
Initial Grizzly Bulls estimate published with retained creator and combat-sports capital separated from Prime Hydration and other private interests.
This is the first retained snapshot, so there is no earlier comparable Grizzly Bulls estimate to show yet.
What could move the estimate
- What is Prime Hydration worth today after its rapid early growth and subsequent stabilization?
- What are the current economics of Paul’s non-Prime brands and media ventures?
- How much of his cumulative digital, wrestling and boxing income remains invested?
Wealth timeline
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Sources
Numbered citations above link to the retained sources below. External net-worth headlines do not set our estimate.
- [1]U.S. District Court for the Western District of KentuckyOfficial record · Jul 13, 2026Kennedy v. Prime Hydration, LLC, Memorandum Opinion and Order
- [2]Forbes AustraliaReporting · Jun 16, 2025Forbes Top Creators 2025
- [3]BloombergReporting · Nov 8, 2023Logan Paul and KSI’s Prime Drinks Are Set to Surpass $1.2 Billion in Sales
- [4]ForbesReporting · Sep 15, 2026Logan Paul Says He Missed A $100 Million Opportunity With Beverage Brand Prime
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