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Creator, musician, boxer and entrepreneur
KSI
Base case$140M
Estimate confidence
★★★★★
2 out of 5
Wikimedia Commons · CC BY 3.0
Nadeshot Net Worth Estimate
Creator, former esports player and entrepreneurNadeshot’s $100 million base case is dominated by his ownership in 100 Thieves. The company identifies Matthew Haag as founder and owner, while Forbes reported a $460 million financing valuation in 2021.
Published estimateReviewed Sep 23, 2026
Athletes
Research context
See what supports this page, how current it is, and where comparable or historical context is available.
- Evidence
- 3 retained sourcesReviewed through Sep 23, 2026
- Change history
- 1 tracked snapshotComparable tracking began Sep 18, 2026
- Comparison context
- 1 reviewed peer rankingPeer lists preserve the same base-case estimate and uncertainty range.
Current estimate
What we can support today
Base case
$100M
Bear case
$55M
Bull case
$160M
Estimate confidence
2 out of 5
Why this estimate
- Main wealth driver
- Modeled 100 Thieves private-company equity ($65M base case)
- Estimate confidence
- 2 out of 5
- Key evidence
- 100 Thieves identifies Matthew Haag as the company’s founder and an owner.Sources[1]
- Biggest uncertainty
- What percentage of 100 Thieves does Haag currently own after all financing rounds?
- Evidence reviewed through
- Sep 23, 2026
Base case is our central scenario. Bear and bull cases show how uncertainty around private holdings, retained proceeds, taxes and liabilities can move the estimate.
Celebrity rankings
Explore this profile in context
Rankings use the current base-case estimate and show the wider bear-to-bull range on the full list.
Scenario composition
Where the estimated wealth comes from
Switch scenarios to see how the total and each component move together. The bars show each positive component's share of the estimated assets in that scenario, not audited holdings.
Bear scenario net worth$55MPositive estimated assets shown: $55M
100 Thieves private-company equity
$35M to $110M range$35M64%
Retained creator and esports capital
$20M to $50M range$20M36%
Base scenario net worth$100MPositive estimated assets shown: $100M
100 Thieves private-company equity
$35M to $110M range$65M65%
Retained creator and esports capital
$20M to $50M range$35M35%
Bull scenario net worth$160MPositive estimated assets shown: $160M
100 Thieves private-company equity
$35M to $110M range$110M69%
Retained creator and esports capital
$20M to $50M range$50M31%
How Nadeshot Built a Fortune
100 Thieves identifies Haag as its founder and an owner, giving the estimate a real private-company component rather than a follower-based proxy.
Forbes reported a $460 million valuation in 2021, but the financing is dated and Haag’s diluted percentage is not public, so the modeled stake sits well below a simple founder-share calculation.
Haag built a substantial media and sponsorship business before and alongside 100 Thieves.
Because personal profits are not audited publicly, the estimate keeps retained creator capital broad and secondary to the ownership case.
Sources[1][2][3]Companies and organizations tied to the fortune
These are the businesses and organizations directly connected to the financial events above. We show only relationships supported by the cited sources, and we do not infer ownership percentages or values that the evidence does not establish.
Observed assets and financial anchors
A reported salary, company sale or brand valuation is not automatically current personal wealth. We show the pieces that can be tied to retained evidence and keep historical flows separate.
No major component is directly observable as a precise current valueThis estimate is built from source-backed financial anchors and explicitly modeled scenario ranges rather than pretending a private balance sheet is directly observable.
Current component
100 Thieves identifies Matthew Haag as the company’s founder and an owner.
Sources[1]Historical flow
Forbes reported that 100 Thieves raised $60 million in 2021 at a $460 million valuation.
Sources[2]Context
Vogue Business described 100 Thieves in 2024 as a large gaming and streetwear company still led culturally by founder Matt Haag.
Sources[3]Scenario balance sheet
The estimate applies a substantial haircut to 100 Thieves’ historical financing valuation for unknown ownership percentage and current-market risk, then keeps retained creator capital separate.
| Component | Bear | Base | Bull |
|---|---|---|---|
| Modeled 100 Thieves private-company equitySources[1][2][3] | $35M | $65M | $110M |
| Modeled retained creator and esports capitalSources[1][3] | $20M | $35M | $50M |
| Estimated net worth | $55M | $100M | $160M |
Modeled component
Modeled 100 Thieves private-company equity
100 Thieves identifies Haag as founder and an owner. Forbes reported a $460 million Series C valuation in 2021, but the stake percentage and current enterprise value are private and the esports market has reset since that financing, so the modeled equity is heavily discounted.
Sources[1][2][3]Modeled component
Modeled retained creator and esports capital
Haag built a long-running creator business before and alongside 100 Thieves, including sponsorships, media and former professional esports income. Public sources establish career scale but not audited personal earnings, so retained capital remains a broad scenario estimate.
Sources[1][3]Tracked estimates
Estimate history
We began retaining comparable estimate snapshots on Sep 18, 2026. Earlier Grizzly Bulls figures are not reconstructed unless a retained snapshot exists.
- Current tracked estimateBase case$100MBear to bull$55M to $160M
Initial Grizzly Bulls estimate published with 100 Thieves private-company equity separated from retained creator and esports capital.
This is the first retained snapshot, so there is no earlier comparable Grizzly Bulls estimate to show yet.
What could move the estimate
- What percentage of 100 Thieves does Haag currently own after all financing rounds?
- What is the company’s current enterprise value after the esports-market reset?
- What personal investments and liabilities sit outside 100 Thieves?
Wealth timeline
Nadeshot builds 100 Thieves into a venture-backed company
The company’s current About page identifies Haag as founder and owner, with outside investors joining over subsequent rounds.
Sources[1]100 Thieves raises $60 million at a $460 million valuation
Forbes reported the Series C round and valuation.
Sources[2]100 Thieves remains a major gaming and streetwear business
Vogue Business profiled the company and Haag’s ongoing founder role.
Sources[3]
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Sources
Numbered citations above link to the retained sources below. External net-worth headlines do not set our estimate.
- [1]100 ThievesDirect statement · Sep 23, 2026About 100 Thieves
- [2]ForbesReporting · Dec 2, 2021Esports Company 100 Thieves Raises $60 Million Series C Funding Round At $460 Million Valuation
- [3]Vogue BusinessReporting · May 7, 2024How LA’s 100 Thieves became the biggest streetwear brand in gaming
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