Financial research concept

Athletic Apparel Currency-Neutral Revenue Growth

measures athletic apparel revenue growth after removing foreign-currency translation effects.

By Lee BaileyPublished Oct 1, 2026
Research context

See what supports this page, how current it is, and where comparable or historical context is available.

Research date
Oct 1, 2026Use the dated article and cited sources for the definition, examples, and stated limitations.
Operating-model context
10 connected conceptsPart of the reviewed Athletic Footwear, Apparel & Channel Economics; issuer definitions remain distinct where disclosed.
Company examples
1 reviewed companyRelationships reflect supported examples, not a normalized cross-company KPI ranking.

Athletic apparel currency-neutral revenue growth measures product-line revenue growth after removing foreign-currency translation effects under the issuer's methodology.

NIKE reported 2% currency-neutral growth in NIKE Brand apparel revenue for fiscal 2026. Reported apparel revenue increased to $13.4B from $13.0B.

Unit growth and ASP both contributed

Apparel unit sales increased 1%, while higher ASP per unit contributed approximately another 1 percentage point of revenue growth.

The headline rate therefore combines physical demand with price, product, discount, and channel mix.

Currency-neutral growth is not unit growth

Removing foreign exchange still leaves monetization and mix effects in the revenue line.

Use it with athletic apparel unit sales growth and apparel ASP revenue contribution.

Primary source: NIKE fiscal 2026 Form 10-K.

Part of the Athletic Footwear, Apparel & Channel Economics

Connects NIKE Brand product-line demand, unit and ASP effects, and owned-versus-wholesale channel growth.

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Compare apparel currency-neutral growth

Compare apparel revenue growth after foreign-exchange adjustment while keeping units and ASP contribution visible.

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