Athletic brand wholesale currency-neutral revenue growth measures revenue growth from wholesale customers after removing foreign-currency translation effects.
NIKE Brand wholesale revenue increased 4% on a currency-neutral basis in fiscal 2026. Reported wholesale revenue rose 6% to $27.5B from $25.9B.
North America drove the channel increase
NIKE said higher North America revenue drove the currency-neutral increase, partially offset by lower Greater China revenue.
The growth rate therefore reflects both partner demand and geographic mix.
Wholesale and Direct measure different distribution economics
Wholesale sells through external retail partners, while NIKE Direct includes owned Digital and store channels.
Compare it with athletic brand Direct currency-neutral revenue growth and Digital currency-neutral sales growth.
Primary source: NIKE fiscal 2026 Form 10-K.
Part of the Athletic Footwear, Apparel & Channel Economics
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- NKEOpen operating-model research →10 of 10 reviewed concepts in Athletic Footwear, Apparel & Channel EconomicsDistribution channel growth4 of 4 bridge concepts supportedContinue through this bridge:Brand Digital Sales GrowthBrand Direct Revenue GrowthBrand Store Sales Growth
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Compare athletic wholesale growth
Compare wholesale channel growth with partner demand, geography, and Direct-channel divergence preserved.
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