Athletic footwear ASP revenue contribution measures how much average selling price per pair contributes to product-line revenue growth.
NIKE said lower footwear ASP per pair reduced NIKE Brand footwear revenue by approximately 1 percentage point in fiscal 2026.
Channel mix outweighed some pricing and product benefits
NIKE attributed the lower ASP primarily to channel mix, partially offset by product mix and strategic pricing.
The disclosed effect therefore is not equivalent to a list-price change or inflation rate.
ASP contribution complements unit sales growth
Footwear unit sales declined 1%, and lower ASP contributed another roughly 1 percentage point to the currency-neutral revenue decline.
Read it with athletic footwear unit sales growth and currency-neutral footwear revenue growth.
Primary source: NIKE fiscal 2026 Form 10-K.
Part of the Athletic Footwear, Apparel & Channel Economics
See It in Company Research
These companies are examples of how the concept is reported or discussed in public filings. Definitions can differ by issuer; these links open company research rather than a normalized metric comparison.
- NKEOpen operating-model research →10 of 10 reviewed concepts in Athletic Footwear, Apparel & Channel EconomicsUnits and ASP contribution4 of 4 bridge concepts supportedContinue through this bridge:Apparel ASP ContributionApparel Unit Sales GrowthFootwear Unit Sales Growth
Continue Research
Continue from the concept into the Grizzly Bulls research surface that best matches the next question. These links are research continuations, not recommendations or required steps.
Compare footwear ASP contributions
Compare disclosed footwear ASP effects without treating channel and product mix as pure list-price change.
Explore more topics in the Financial Research Encyclopedia.