Creator, actor and recording artist
Addison Rae
Base case$25M
Estimate confidence
★★★★★
2 out of 5
Wikimedia Commons · CC BY-SA 2.0
Zoe Sugg Net Worth Estimate
Creator, author and entrepreneurZoe Sugg’s $25 million base case combines documented publishing and beauty-business success with current authoritative evidence that Zoe Sugg Limited remains active under her control.
Published estimateReviewed Sep 23, 2026
Research context
See what supports this page, how current it is, and where comparable or historical context is available.
- Evidence
- 3 retained sourcesReviewed through Sep 23, 2026
- Change history
- 1 tracked snapshotComparable tracking began Sep 18, 2026
- Comparison context
- 1 reviewed peer rankingPeer lists preserve the same base-case estimate and uncertainty range.
Current estimate
What we can support today
Base case
$25M
Bear case
$15M
Bull case
$40M
Estimate confidence
2 out of 5
Why this estimate
- Main wealth driver
- Modeled retained creator, publishing and brand capital ($17M base case)
- Estimate confidence
- 2 out of 5
- Key evidence
- Companies House shows Zoe Sugg Limited remains active, with latest accounts through May 2025 and Sugg retained as a person with significant control.Sources[3]
- Biggest uncertainty
- What are current normalized profits and cash balances inside Zoe Sugg Limited and related entities?
- Evidence reviewed through
- Sep 23, 2026
Base case is our central scenario. Bear and bull cases show how uncertainty around private holdings, retained proceeds, taxes and liabilities can move the estimate.
Celebrity rankings
Explore this profile in context
Rankings use the current base-case estimate and show the wider bear-to-bull range on the full list.
Scenario composition
Where the estimated wealth comes from
Switch scenarios to see how the total and each component move together. The bars show each positive component's share of the estimated assets in that scenario, not audited holdings.
Bear scenario net worth$15MPositive estimated assets shown: $15M
Retained creator, publishing and brand capital
$10M to $27M range$10M67%
Zoe Sugg Limited and related private-business interests
$5M to $13M range$5M33%
Base scenario net worth$25MPositive estimated assets shown: $25M
Retained creator, publishing and brand capital
$10M to $27M range$17M68%
Zoe Sugg Limited and related private-business interests
$5M to $13M range$8M32%
Bull scenario net worth$40MPositive estimated assets shown: $40M
Retained creator, publishing and brand capital
$10M to $27M range$27M68%
Zoe Sugg Limited and related private-business interests
$5M to $13M range$13M33%
How Zoe Sugg Built a Fortune
Forbes documented Sugg’s bestselling books and a Zoella beauty line that broke sales records at Superdrug.
Those revenue streams make the wealth case broader than YouTube advertising alone, but historical gross income still needs to be discounted for taxes, costs and later variability.
Companies House lists Zoe Sugg Limited as active and retains Sugg as a person with significant control.
That is useful current ownership evidence, but public accounts do not provide a market valuation, so the company-equity component remains deliberately broad.
Sources[1][2][3]Companies and organizations tied to the fortune
These are the businesses and organizations directly connected to the financial events above. We show only relationships supported by the cited sources, and we do not infer ownership percentages or values that the evidence does not establish.
| Entity | Connection | Effective |
|---|---|---|
| Zoe Sugg LimitedSources[3] | Owns an interest in | 2026-02-09 |
Observed assets and financial anchors
A reported salary, company sale or brand valuation is not automatically current personal wealth. We show the pieces that can be tied to retained evidence and keep historical flows separate.
No major component is directly observable as a precise current valueThis estimate is built from source-backed financial anchors and explicitly modeled scenario ranges rather than pretending a private balance sheet is directly observable.
Historical flow
Forbes documented Sugg’s bestselling books and a beauty line that had broken sales records at Superdrug.
Sources[2]Historical flow
Forbes reported in 2015 that Sugg could command up to £20,000 per month from sponsors alongside YouTube advertising income.
Sources[1]Current component
Companies House shows Zoe Sugg Limited remains active, with latest accounts through May 2025 and Sugg retained as a person with significant control.
Sources[3]Scenario balance sheet
The estimate discounts historical creator, publishing and licensing income into retained capital and separately values current private-company ownership within a broad range because no market transaction establishes enterprise value.
| Component | Bear | Base | Bull |
|---|---|---|---|
| Modeled retained creator, publishing and brand capitalSources[1][2] | $10M | $17M | $27M |
| Modeled Zoe Sugg Limited and related private-business interestsSources[3][2] | $5M | $8M | $13M |
| Estimated net worth | $15M | $25M | $40M |
Modeled component
Modeled retained creator, publishing and brand capital
Forbes documented substantial YouTube sponsorship economics, bestselling books and a successful beauty line. The model discounts those historical flows for taxes, production, licensing economics, spending and later income variability.
Sources[1][2]Modeled component
Modeled Zoe Sugg Limited and related private-business interests
UK Companies House shows Zoe Sugg Limited remains active and identifies Sugg as a person with significant control. Public filings establish current company ownership structure but not a market valuation, so the equity range remains bounded.
Sources[3][2]Tracked estimates
Estimate history
We began retaining comparable estimate snapshots on Sep 18, 2026. Earlier Grizzly Bulls figures are not reconstructed unless a retained snapshot exists.
- Current tracked estimateBase case$25MBear to bull$15M to $40M
Initial Grizzly Bulls estimate published with retained creator and publishing capital separated from current private-company equity.
This is the first retained snapshot, so there is no earlier comparable Grizzly Bulls estimate to show yet.
What could move the estimate
- What are current normalized profits and cash balances inside Zoe Sugg Limited and related entities?
- How much current royalty income comes from publishing and licensed products?
- What personal investments and liabilities sit outside the operating companies?
Wealth timeline
Forbes documents sponsor and creator income
Forbes reported Sugg’s YouTube business and sponsor economics alongside a major home purchase.
Sources[1]Forbes documents publishing and beauty expansion
Forbes reported bestselling books and a Zoella beauty line that had broken sales records at Superdrug.
Sources[2]Zoe Sugg Limited files latest accounts
Companies House lists the company as active with accounts made up to May 2025.
Sources[3]
Related celebrity net-worth estimates
Explore other estimates for people with similar careers, industries or estimated wealth.
%203.jpg?width=480)
%20(cropped).jpg?width=480)
Sources
Numbered citations above link to the retained sources below. External net-worth headlines do not set our estimate.
- [1]ForbesReporting · Oct 14, 2015Lifestyles Of The Rich And YouTube-Famous
- [2]ForbesReporting · Apr 10, 2017Forbes Top Influencers: How Zoe Zoella Sugg Makes Millions From YouTube Beauty Tutorials
- [3]Companies HouseOfficial record · Feb 9, 2026ZOE SUGG LIMITED overview and filing history
See something we should revisit?Report a correction