Online pet retail active customer count measures the number of customers who purchased a product or service within the retailer's defined activity window.
Chewy reported 21.705M active customers at August 2, 2026, up 3.8% year over year.
The count mixes acquisition and retention
Chewy defines an active customer as an individual who ordered a product or service and had a product shipped or service provided at least once during the preceding 364 days.
Growth therefore reflects both new customer acquisition and whether previously acquired customers continue purchasing within that window.
Acquisitions can affect the reported base
Chewy said the August 2026 count included about 43 thousand active customers from SmartPak and excluded customer additions from the Modern Animal acquisition.
Read customer count with net sales per active customer and net sales growth excluding acquisitions.
Primary source: Chewy Q2 fiscal 2026 Form 10-Q.
Part of the Online Pet Retail Economics
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- CHWYOpen operating-model research →10 of 10 reviewed concepts in Online Pet Retail EconomicsCustomer scale, recurring behavior, and monetization4 of 4 bridge concepts supportedContinue through this bridge:Autoship Customer Sales GrowthAutoship Customer Sales MixNet Sales per Active Customer
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Compare active pet-retail customer bases
Compare active-customer counts while preserving each retailer's activity window, acquisition scope, and customer definition.
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