Online pet retail net sales per active customer measures aggregate net sales for the preceding four fiscal quarters divided by the number of active customers at period end.
Chewy reported $602 of net sales per active customer at August 2, 2026, up 1.9% year over year.
The metric combines purchase frequency and basket economics
Higher spend per active customer can come from more orders, larger baskets, category mix, price, or broader adoption of health and specialty products.
It therefore measures customer monetization rather than simple order frequency.
The denominator is a trailing active-customer snapshot
Chewy's numerator covers four fiscal quarters while the denominator is the active-customer count at the end of that period.
Use the metric with active customer count and Autoship customer sales mix rather than treating it as same-period revenue divided by average customers.
Primary source: Chewy Q2 fiscal 2026 Form 10-Q.
Part of the Online Pet Retail Economics
See It in Company Research
These companies are examples of how the concept is reported or discussed in public filings. Definitions can differ by issuer; these links open company research rather than a normalized metric comparison.
- CHWYOpen operating-model research →10 of 10 reviewed concepts in Online Pet Retail EconomicsCustomer scale, recurring behavior, and monetization4 of 4 bridge concepts supportedContinue through this bridge:Active Customer CountAutoship Customer Sales GrowthAutoship Customer Sales Mix
Continue Research
Continue from the concept into the Grizzly Bulls research surface that best matches the next question. These links are research continuations, not recommendations or required steps.
Compare sales per active customer
Compare customer monetization while preserving trailing-sales numerators, period-end active-customer denominators, and category mix.
Explore more topics in the Financial Research Encyclopedia.