Smoke-free oral shipment volume growth measures year-over-year change in oral smoke-free product shipments under PMI's equivalent-unit reporting convention.
PMI reported a 1.2% decline in oral smoke-free shipment volume in the second quarter of 2026, to 5.1B equivalent units from 5.2B.
Aggregate oral volume mixes different businesses
International modern oral pouches grew, while legacy snus declined, and U.S. oral smoke-free shipments increased modestly in the quarter.
The consolidated oral figure therefore should not be interpreted as a single-brand demand rate.
Pouch units are not identical across category definitions
PMI states that one pouch equals one equivalent unit in the shipment table, but category and market reporting still differ in scope.
Compare international modern oral shipment growth and U.S. ZYN shipment growth.
Primary source: Philip Morris International Q2 2026 Form 10-Q.
Part of the Smoke-Free Portfolio Economics
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- PMOpen operating-model research →10 of 10 reviewed concepts in Smoke-Free Portfolio EconomicsCategory shipment growth4 of 4 bridge concepts supportedContinue through this bridge:E-Vapor Shipment GrowthHeated Tobacco Shipment GrowthTotal Smoke-Free Shipment Growth
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Compare oral smoke-free shipment growth
Compare consolidated oral shipment growth while preserving market, category, and brand mix differences.
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