Podcaster, entrepreneur and investor
Steven Bartlett
Base case$475M
Estimate confidence
★★★★★
3 out of 5
Wikimedia Commons · CC BY-SA 4.0
Huda Kattan Net Worth Estimate
Beauty entrepreneur and creatorHuda Kattan’s $400 million base case is driven by founder equity in Huda Beauty. Forbes reported a $1.2 billion company valuation in the 2017 TSG minority investment, and Huda Beauty announced in June 2025 that Kattan had completed the buyback and regained full control of the brand.
Published estimateReviewed Sep 23, 2026
Research context
See what supports this page, how current it is, and where comparable or historical context is available.
- Evidence
- 3 retained sourcesReviewed through Sep 23, 2026
- Change history
- 1 tracked snapshotComparable tracking began Sep 18, 2026
- Comparison context
- 1 reviewed peer rankingPeer lists preserve the same base-case estimate and uncertainty range.
Current estimate
What we can support today
Base case
$400M
Bear case
$250M
Bull case
$600M
Estimate confidence
2 out of 5
Why this estimate
- Main wealth driver
- Modeled Huda Beauty founder equity ($365M base case)
- Estimate confidence
- 2 out of 5
- Key evidence
- Huda Beauty announced in June 2025 that Kattan had officially bought back the TSG equity and regained full control of the brand.Sources[3]
- Biggest uncertainty
- What percentage of Huda Beauty is currently owned by Huda Kattan personally?
- Evidence reviewed through
- Sep 23, 2026
Base case is our central scenario. Bear and bull cases show how uncertainty around private holdings, retained proceeds, taxes and liabilities can move the estimate.
Celebrity rankings
Explore this profile in context
Rankings use the current base-case estimate and show the wider bear-to-bull range on the full list.
Scenario composition
Where the estimated wealth comes from
Switch scenarios to see how the total and each component move together. The bars show each positive component's share of the estimated assets in that scenario, not audited holdings.
Bear scenario net worth$250MPositive estimated assets shown: $250M
Huda Beauty founder equity
$225M to $550M range$225M90%
Retained cash and other investments
$25M to $50M range$25M10%
Base scenario net worth$400MPositive estimated assets shown: $400M
Huda Beauty founder equity
$225M to $550M range$365M91%
Retained cash and other investments
$25M to $50M range$35M9%
Bull scenario net worth$600MPositive estimated assets shown: $600M
Huda Beauty founder equity
$225M to $550M range$550M92%
Retained cash and other investments
$25M to $50M range$50M8%
How Huda Kattan Built a Fortune
Forbes reported that TSG Consumer Partners bought a small minority stake in Huda Beauty in 2017 at a $1.2 billion valuation. That gives the model a genuine market transaction instead of a follower-based brand multiple.
The transaction valued the company, not Kattan personally, and the individual ownership split among founders was not disclosed.
Huda Beauty announced that Kattan had officially bought back the TSG equity and regained full control of the brand.
That confirms continued founder economics but still does not reveal Kattan’s personal percentage or a new enterprise valuation, so the range remains broad.
Sources[1][3]Companies and organizations tied to the fortune
These are the businesses and organizations directly connected to the financial events above. We show only relationships supported by the cited sources, and we do not infer ownership percentages or values that the evidence does not establish.
Observed assets and financial anchors
A reported salary, company sale or brand valuation is not automatically current personal wealth. We show the pieces that can be tied to retained evidence and keep historical flows separate.
No major component is directly observable as a precise current valueThis estimate is built from source-backed financial anchors and explicitly modeled scenario ranges rather than pretending a private balance sheet is directly observable.
Context
Forbes reported TSG Consumer Partners acquired a small minority stake in Huda Beauty in 2017 at a $1.2 billion company valuation.
Sources[1]Current component
Huda Beauty announced in June 2025 that Kattan had officially bought back the TSG equity and regained full control of the brand.
Sources[3]Context
Forbes reported Kattan founded Huda Beauty after building her beauty audience online.
Sources[1]Scenario balance sheet
The estimate values Huda Kattan’s founder equity below the historical company transaction benchmark because her exact ownership percentage, current enterprise value and debt are private.
| Component | Bear | Base | Bull |
|---|---|---|---|
| Modeled Huda Beauty founder equitySources[1][3] | $225M | $365M | $550M |
| Modeled retained cash and other investmentsSources[1][3] | $25M | $35M | $50M |
| Estimated net worth | $250M | $400M | $600M |
Modeled component
Modeled Huda Beauty founder equity
Forbes reported Huda Beauty was valued at $1.2 billion in the 2017 TSG transaction. Huda Beauty announced in June 2025 that Kattan had completed the TSG stake buyback and regained full control of the brand. Exact current enterprise value, debt and Huda Kattan’s individual percentage are not public, so the modeled equity stays below a simple application of the historical company valuation.
Sources[1][3]Modeled component
Modeled retained cash and other investments
Kattan has operated Huda Beauty for more than a decade and completed a private-equity buyback, but personal liquidity, taxes and other investment holdings are not disclosed. This component is deliberately secondary to the operating-company stake.
Sources[1][3]Tracked estimates
Estimate history
We began retaining comparable estimate snapshots on Sep 18, 2026. Earlier Grizzly Bulls figures are not reconstructed unless a retained snapshot exists.
- Current tracked estimateBase case$400MBear to bull$250M to $600M
Initial Grizzly Bulls estimate published with Huda Beauty founder equity separated from other retained capital.
This is the first retained snapshot, so there is no earlier comparable Grizzly Bulls estimate to show yet.
What could move the estimate
- What percentage of Huda Beauty is currently owned by Huda Kattan personally?
- What is Huda Beauty’s current enterprise value, debt and normalized profitability after the KAYALI separation?
- What personal liquidity resulted from prior financing or other distributions?
Wealth timeline
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Sources
Numbered citations above link to the retained sources below. External net-worth headlines do not set our estimate.
- [1]ForbesReporting · Aug 4, 2023Influencer Favorite E.l.f. Beauty Outpaces Industry Leaders In Earnings—Here Are TikTok’s Most Talked-About Makeup Brands
- [2]ReutersReporting · Feb 17, 2025Dubai-based Huda Beauty sells fragrance line KAYALI to co-founder and General Atlantic
- [3]Huda BeautyDirect statement · Jun 3, 2025Huda Beauty Reclaims Full Ownership As An Independent Beauty Brand
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