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Automotive GM North America EBIT-Adjusted

Automotive GM North America EBIT-adjusted is General Motors' issuer-defined segment earnings measure for its North American automotive operations.

By Lee BaileyPublished Sep 24, 2026
Research context

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Research date
Sep 24, 2026Use the dated article and cited sources for the definition, examples, and stated limitations.
Operating-model context
20 connected conceptsPart of the reviewed Automotive Manufacturing Economics; issuer definitions remain distinct where disclosed.
Company examples
1 reviewed companyRelationships reflect supported examples, not a normalized cross-company KPI ranking.
  1. Cost overwhelmed favorable price, mix, and other items
  2. Revenue fell much less than segment earnings
  3. Do not substitute EBIT-adjusted for GAAP operating income
  4. Part of the Automotive Manufacturing Economics
  5. See It in Company Research
  6. Continue Research

Automotive GM North America EBIT-adjusted is GM's issuer-defined non-GAAP segment earnings measure for its North American automotive operations.

GM reported $10.452 billion of GMNA EBIT-adjusted in 2025, down from $14.528 billion in 2024.

Cost overwhelmed favorable price, mix, and other items

GM's rounded EBIT-adjusted bridge showed approximately $1.9 billion of unfavorable volume and $5.1 billion of unfavorable cost.

Those negatives were partly offset by about $0.4 billion of favorable mix, $1.4 billion of favorable price, and $1.1 billion of favorable other effects. The bridge nets to roughly the reported $4.1 billion earnings decline after rounding.

Revenue fell much less than segment earnings

GMNA revenue declined only 2.0%, while EBIT-adjusted fell 28.1%.

That operating deleverage is visible in GMNA EBIT-Adjusted Margin, which fell from 9.2% to 6.8%.

Do not substitute EBIT-adjusted for GAAP operating income

EBIT-adjusted is an issuer-defined non-GAAP measure. Warranty, tariff, restructuring, foreign-exchange, and other adjustments can affect the bridge, so peer comparisons require aligning definitions.

Use GMNA Net Sales and Revenue as the matching segment revenue base.

Primary source: General Motors 2025 Form 10-K.

Part of the Automotive Manufacturing Economics

Connect manufacturer wholesales, dealer inventory, pricing, fleet exposure, regional profitability, cash generation, and captive-finance economics to understand automotive manufacturing performance.

Browse the full operating model in Company Analysis →
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