Financial research concept

Theme Park Attendance

measures guest visits to amusement parks and separately gated outdoor water parks during the reporting period.

By Lee BaileyPublished Sep 25, 2026

Research context

See what supports this page, how current it is, and where comparable or historical context is available.

Research date: Sep 25, 2026Use the dated article and cited sources for the definition, examples, and stated limitations.
Operating-model context: 17 connected conceptsPart of the reviewed Theme Park Economics; issuer definitions remain distinct where disclosed.
Company examples: 1 reviewed companyRelationships reflect supported examples, not a normalized cross-company KPI ranking.

Attendance times per-capita spending reconstructs in-park revenue
The same denominator reconciles both monetization components
Attendance counts visits, not unique guests
Part of the Theme Park Economics
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Theme Park Attendance measures guest visits to Six Flags amusement parks and separately gated outdoor water parks during the reporting period.

Six Flags reported 47.388 million guest visits in fiscal 2025.

Attendance times per-capita spending reconstructs in-park revenue

Six Flags reported $61.90 of total in-park spending per guest visit.

Multiplying 47.388 million visits by $61.90 gives approximately $2.933 billion, matching reported in-park revenue.

The same denominator reconciles both monetization components

Admissions per capita was $33.41 and in-park product per capita was $28.49.

Those values sum to $61.90, so the attendance denominator ties directly to both revenue components.

Use Theme Park Per Capita Spending for the full monetization bridge.

Attendance counts visits, not unique guests

Season-pass holders and members can visit multiple times.

The 47.388 million figure therefore measures traffic events, not customer count.

Primary source: Six Flags 2025 Form 10-K.

Part of the Theme Park Economics

Connect attendance, guest monetization, in-park and out-of-park revenue, operating calendars, seasonal concentration, portfolio footprint, reinvestment needs, and issuer-defined park-level profitability across a regional theme-park operator.

Browse the full operating model in Company Analysis →

Where this concept fits

Attendance, calendar, and seasonal demandCurrent relationship
Attendance measures guest visits, operating days frame the calendar available to generate those visits, and peak-season mix shows how heavily annual demand and revenue concentrate in the second and third quarters. These are related demand and calendar measures, not interchangeable counts.
Theme Park AttendanceCurrent conceptTheme Park Operating Days Theme Park Peak-Season Attendance and Revenue Mix
Guest monetization and revenue mix
Admissions and in-park product per-capita spending split guest monetization into entry-related and ancillary components, while in-park admissions, in-park product, total in-park, out-of-park revenue, and concessionaire remittances bridge those operating measures toward reported revenue.
Theme Park Admissions Per Capita Spending Theme Park Concessionaire Remittances Theme Park In-Park Admissions Revenue Theme Park In-Park Product Per Capita Spending Theme Park In-Park Product Revenue Theme Park In-Park Revenue Theme Park Out-of-Park Revenue Theme Park Per Capita Spending
Portfolio scale, reinvestment, and profitability
Amusement parks, separately gated water parks, and resort properties describe the physical portfolio, the stated maintenance and infrastructure capex floor frames recurring reinvestment needs, and Adjusted EBITDA plus Modified EBITDA margin show issuer-defined non-GAAP profitability after the portfolio is operated.
Theme Park Adjusted EBITDA Theme Park Amusement Park Count Theme Park Maintenance and Infrastructure Capex Floor Theme Park Modified EBITDA Margin Theme Park Resort Property Count Theme Park Separately Gated Water Park Count

See It in Company Research

These companies are examples of how the concept is reported or discussed in public filings. Definitions can differ by issuer; these links open company research rather than a normalized metric comparison.

FUNOpen operating-model research →17 of 17 reviewed concepts in Theme Park EconomicsAttendance, calendar, and seasonal demand3 of 3 bridge concepts supportedContinue through this bridge:Theme Park Operating Days Theme Park Peak-Season Attendance and Revenue Mix

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Compare 47.388M visits with per-capita spending to reconstruct in-park revenue.

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