Financial research concept

Theme Park Peak-Season Attendance and Revenue Mix

measures the share of annual attendance and revenue generated during the issuer's peak second- and third-quarter operating season.

By Lee BaileyPublished Sep 25, 2026

Research context

See what supports this page, how current it is, and where comparable or historical context is available.

Research date: Sep 25, 2026Use the dated article and cited sources for the definition, examples, and stated limitations.
Operating-model context: 17 connected conceptsPart of the reviewed Theme Park Economics; issuer definitions remain distinct where disclosed.
Company examples: 1 reviewed companyRelationships reflect supported examples, not a normalized cross-company KPI ranking.

Seventy percent of annual attendance is about 33.2 million visits
Seasonality concentrates both volume and financial risk
The 70% figure is approximate
Part of the Theme Park Economics
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Theme Park Peak-Season Attendance and Revenue Mix measures the share of annual attendance and revenue generated during Six Flags' second and third quarters.

Six Flags reported approximately 70% in the second and third quarters for this measure in its fiscal 2025 disclosures.

Seventy percent of annual attendance is about 33.2 million visits

Applying the approximate 70% seasonal share to 47.388 million annual guest visits gives roughly 33.2 million visits in the peak two quarters.

The remaining 30% is about 14.2 million visits.

Seasonality concentrates both volume and financial risk

Weather, school calendars, ride availability, and event timing during Q2 and Q3 can disproportionately affect the full-year result.

Use Theme Park Operating Days to pair seasonal demand with the portfolio calendar.

The 70% figure is approximate

It describes both attendance and revenue concentration at a high level and should not be used to infer exact quarterly per-capita spending or profitability.

Primary source: Six Flags 2025 Form 10-K.

Part of the Theme Park Economics

Connect attendance, guest monetization, in-park and out-of-park revenue, operating calendars, seasonal concentration, portfolio footprint, reinvestment needs, and issuer-defined park-level profitability across a regional theme-park operator.

Browse the full operating model in Company Analysis →

Where this concept fits

Attendance, calendar, and seasonal demandCurrent relationship
Attendance measures guest visits, operating days frame the calendar available to generate those visits, and peak-season mix shows how heavily annual demand and revenue concentrate in the second and third quarters. These are related demand and calendar measures, not interchangeable counts.
Theme Park Attendance Theme Park Operating DaysTheme Park Peak-Season Attendance and Revenue MixCurrent concept
Guest monetization and revenue mix
Admissions and in-park product per-capita spending split guest monetization into entry-related and ancillary components, while in-park admissions, in-park product, total in-park, out-of-park revenue, and concessionaire remittances bridge those operating measures toward reported revenue.
Theme Park Admissions Per Capita Spending Theme Park Concessionaire Remittances Theme Park In-Park Admissions Revenue Theme Park In-Park Product Per Capita Spending Theme Park In-Park Product Revenue Theme Park In-Park Revenue Theme Park Out-of-Park Revenue Theme Park Per Capita Spending
Portfolio scale, reinvestment, and profitability
Amusement parks, separately gated water parks, and resort properties describe the physical portfolio, the stated maintenance and infrastructure capex floor frames recurring reinvestment needs, and Adjusted EBITDA plus Modified EBITDA margin show issuer-defined non-GAAP profitability after the portfolio is operated.
Theme Park Adjusted EBITDA Theme Park Amusement Park Count Theme Park Maintenance and Infrastructure Capex Floor Theme Park Modified EBITDA Margin Theme Park Resort Property Count Theme Park Separately Gated Water Park Count

See It in Company Research

These companies are examples of how the concept is reported or discussed in public filings. Definitions can differ by issuer; these links open company research rather than a normalized metric comparison.

FUNOpen operating-model research →17 of 17 reviewed concepts in Theme Park EconomicsAttendance, calendar, and seasonal demand3 of 3 bridge concepts supportedContinue through this bridge:Theme Park Attendance Theme Park Operating Days

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Compare public companies

Compare the roughly 70% Q2-Q3 concentration with annual attendance and operating-calendar exposure.

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