Financial research concept

Theme Park Per Capita Spending

measures in-park revenue divided by total attendance under the issuer's non-GAAP operating methodology.

By Lee BaileyPublished Sep 25, 2026

Research context

See what supports this page, how current it is, and where comparable or historical context is available.

Research date: Sep 25, 2026Use the dated article and cited sources for the definition, examples, and stated limitations.
Operating-model context: 17 connected conceptsPart of the reviewed Theme Park Economics; issuer definitions remain distinct where disclosed.
Company examples: 1 reviewed companyRelationships reflect supported examples, not a normalized cross-company KPI ranking.

The two per-capita components reconcile exactly
Admissions supplied about 54% and products about 46%
Per-capita spending is not total revenue per guest
Part of the Theme Park Economics
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Theme Park Per Capita Spending measures Six Flags in-park revenue divided by total attendance.

Six Flags reported $61.90 per guest visit in fiscal 2025.

The two per-capita components reconcile exactly

Admissions per capita was $33.41 and in-park product per capita was $28.49.

Adding them gives $61.90 per guest visit.

Admissions supplied about 54% and products about 46%

The $33.41 admissions component represented about 54.0% of total per-capita spending, while the $28.49 product component represented about 46.0%.

Use Theme Park Admissions Per Capita Spending and Theme Park In-Park Product Per Capita Spending to inspect each monetization lane.

Per-capita spending is not total revenue per guest

It excludes out-of-park revenue and is affected by season passes, pricing, guest mix, length of stay, and ancillary purchases.

Primary source: Six Flags 2025 Form 10-K.

Part of the Theme Park Economics

Connect attendance, guest monetization, in-park and out-of-park revenue, operating calendars, seasonal concentration, portfolio footprint, reinvestment needs, and issuer-defined park-level profitability across a regional theme-park operator.

Browse the full operating model in Company Analysis →

Where this concept fits

Guest monetization and revenue mixCurrent relationship
Admissions and in-park product per-capita spending split guest monetization into entry-related and ancillary components, while in-park admissions, in-park product, total in-park, out-of-park revenue, and concessionaire remittances bridge those operating measures toward reported revenue.
Theme Park Admissions Per Capita Spending Theme Park Concessionaire Remittances Theme Park In-Park Admissions Revenue Theme Park In-Park Product Per Capita Spending Theme Park In-Park Product Revenue Theme Park In-Park Revenue Theme Park Out-of-Park RevenueTheme Park Per Capita SpendingCurrent concept
Attendance, calendar, and seasonal demand
Attendance measures guest visits, operating days frame the calendar available to generate those visits, and peak-season mix shows how heavily annual demand and revenue concentrate in the second and third quarters. These are related demand and calendar measures, not interchangeable counts.
Theme Park Attendance Theme Park Operating Days Theme Park Peak-Season Attendance and Revenue Mix
Portfolio scale, reinvestment, and profitability
Amusement parks, separately gated water parks, and resort properties describe the physical portfolio, the stated maintenance and infrastructure capex floor frames recurring reinvestment needs, and Adjusted EBITDA plus Modified EBITDA margin show issuer-defined non-GAAP profitability after the portfolio is operated.
Theme Park Adjusted EBITDA Theme Park Amusement Park Count Theme Park Maintenance and Infrastructure Capex Floor Theme Park Modified EBITDA Margin Theme Park Resort Property Count Theme Park Separately Gated Water Park Count

See It in Company Research

These companies are examples of how the concept is reported or discussed in public filings. Definitions can differ by issuer; these links open company research rather than a normalized metric comparison.

FUNOpen operating-model research →17 of 17 reviewed concepts in Theme Park EconomicsGuest monetization and revenue mix8 of 8 bridge concepts supportedContinue through this bridge:Theme Park Admissions Per Capita Spending Theme Park Concessionaire Remittances Theme Park In-Park Admissions Revenue Theme Park In-Park Product Per Capita Spending Theme Park In-Park Product Revenue Theme Park In-Park Revenue Theme Park Out-of-Park Revenue

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Compare public companies

Compare the exact $33.41 admissions plus $28.49 product decomposition of $61.90 total spend.

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