Financial research concept

Fitness Club Corporate Club Average Unit Volume

measures annual club-level revenue for seasoned company-owned fitness clubs under the issuer's stated mature-club definition.

By Lee BaileyPublished Sep 26, 2026

Research context

See what supports this page, how current it is, and where comparable or historical context is available.

Research date: Sep 26, 2026Use the dated article and cited sources for the definition, examples, and stated limitations.
Operating-model context: 17 connected conceptsPart of the reviewed Fitness Club Franchise & Membership Economics; issuer definitions remain distinct where disclosed.
Company examples: 1 reviewed companyRelationships reflect supported examples, not a normalized cross-company KPI ranking.

Mature-club AUV removes much of the opening ramp
AUV and four-wall margin answer different questions
Corporate AUV is not system-wide sales per club
Part of the Fitness Club Franchise & Membership Economics
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Fitness club corporate club average unit volume, or AUV, measures average annual revenue for a defined group of seasoned company-owned clubs.

Planet Fitness reported approximately $2.0 million of AUV in 2025 for corporate-owned clubs that had been in operation for more than 12 months.

Mature-club AUV removes much of the opening ramp

New clubs can have different membership, marketing, and operating profiles while they build a customer base. Restricting the metric to clubs open more than 12 months makes the average more representative of seasoned units.

That same maturity idea appears elsewhere in the model: Planet Fitness begins including a club in same-club sales after monthly dues have been billed for longer than 12 months.

AUV and four-wall margin answer different questions

AUV is a revenue measure. Four-wall Adjusted EBITDA margin is an issuer-defined profitability measure for the club itself.

A high AUV does not guarantee attractive unit economics if rent, labor, utilities, local marketing, maintenance, or other club costs absorb the revenue.

Corporate AUV is not system-wide sales per club

Planet Fitness's $5.3 billion of system-wide sales include monthly dues and annual fees billed across both franchisee-owned and corporate-owned clubs.

The approximately $2.0 million AUV applies specifically to seasoned corporate-owned clubs and should not be projected onto the entire franchise system without additional evidence.

Primary source: Planet Fitness 2025 Form 10-K.

Part of the Fitness Club Franchise & Membership Economics

Connects fitness-club member scale, pricing and premium mix with same-club demand, franchise royalty economics, owned-versus-franchised footprint growth, equipment monetization, and mature corporate-club unit economics.

Browse the full operating model in Company Analysis →

Where this concept fits

Equipment monetization and mature corporate-club unit economicsCurrent relationship
Equipment segment revenue and new-club equipment placements connect franchise development and refresh cycles to product sales, while mature corporate-club AUV and four-wall Adjusted EBITDA margin show seasoned unit-level revenue and profitability.
Corporate Club Average Unit VolumeCurrent conceptCorporate Club Four-Wall Adjusted EBITDA Margin Equipment Placement Count Equipment Segment Revenue
Member scale, pricing, premium mix, and same-club demand
Member count and net member growth show the customer base, average dues and premium membership penetration show monetization mix, system-wide sales aggregate member billings, and same-club growth plus the same-club base isolate performance in seasoned locations.
Average Monthly Dues per Member Member Count Net Member Growth Premium Membership Penetration Same-Club Sales Base Count Same-Club Sales Growth System-Wide Sales
Franchise royalty economics and ownership footprint
Average royalty rate converts franchisee member billings into franchisor economics, while franchisee-owned and corporate-owned club counts show ownership mix. New openings expand both channels, and segment revenue separates franchise monetization from directly operated club revenue.
Average Royalty Rate Corporate-Owned Club Count Corporate-Owned Club Revenue Franchise Segment Revenue Franchisee-Owned Club Count New Club Openings

See It in Company Research

These companies are examples of how the concept is reported or discussed in public filings. Definitions can differ by issuer; these links open company research rather than a normalized metric comparison.

PLNTOpen operating-model research →17 of 17 reviewed concepts in Fitness Club Franchise & Membership EconomicsEquipment monetization and mature corporate-club unit economics4 of 4 bridge concepts supportedContinue through this bridge:Corporate Club Four-Wall Adjusted EBITDA Margin Equipment Placement Count Equipment Segment Revenue

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Compare mature unit volumes

Compare seasoned company-owned unit revenue separately from system-wide billings and new-location growth.

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