Financial research concept

Fitness Club Same-Club Sales Base Count

measures the number of seasoned fitness clubs included in the issuer's same-club sales comparison base.

By Lee BaileyPublished Sep 26, 2026

Research context

See what supports this page, how current it is, and where comparable or historical context is available.

Research date: Sep 26, 2026Use the dated article and cited sources for the definition, examples, and stated limitations.
Operating-model context: 17 connected conceptsPart of the reviewed Fitness Club Franchise & Membership Economics; issuer definitions remain distinct where disclosed.
Company examples: 1 reviewed companyRelationships reflect supported examples, not a normalized cross-company KPI ranking.

Clubs season into the base after 12 months of dues billing
Ownership changes can temporarily reset the segment-specific base
The base count is smaller than the total footprint
Part of the Fitness Club Franchise & Membership Economics
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Fitness club same-club sales base count measures the locations included in the issuer's year-over-year same-club sales comparison.

Planet Fitness reported 2,672 clubs in its 2025 same-club sales base.

Clubs season into the base after 12 months of dues billing

Planet Fitness includes clubs that have been open and have billed monthly membership dues for longer than 12 months, beginning with the 13th month.

That rule keeps most newly opened locations out of the mature-club performance measure during their initial ramp.

Ownership changes can temporarily reset the segment-specific base

When a club is acquired from or sold to a franchisee, Planet Fitness removes it from the applicable franchisee-owned or corporate-owned same-club base for 12 months after the ownership change.

The club remains in the system-wide same-club base during that period.

This is an important issuer-specific detail when reconciling ownership-level same-club statistics.

The base count is smaller than the total footprint

Planet Fitness ended 2025 with 2,896 clubs in total.

The difference reflects newer or otherwise ineligible locations. Pair the base count with same-club sales growth rather than treating it as another system-wide club-count measure.

Primary source: Planet Fitness 2025 Form 10-K.

Part of the Fitness Club Franchise & Membership Economics

Connects fitness-club member scale, pricing and premium mix with same-club demand, franchise royalty economics, owned-versus-franchised footprint growth, equipment monetization, and mature corporate-club unit economics.

Browse the full operating model in Company Analysis →

Where this concept fits

Member scale, pricing, premium mix, and same-club demandCurrent relationship
Member count and net member growth show the customer base, average dues and premium membership penetration show monetization mix, system-wide sales aggregate member billings, and same-club growth plus the same-club base isolate performance in seasoned locations.
Average Monthly Dues per Member Member Count Net Member Growth Premium Membership PenetrationSame-Club Sales Base CountCurrent conceptSame-Club Sales Growth System-Wide Sales
Franchise royalty economics and ownership footprint
Average royalty rate converts franchisee member billings into franchisor economics, while franchisee-owned and corporate-owned club counts show ownership mix. New openings expand both channels, and segment revenue separates franchise monetization from directly operated club revenue.
Average Royalty Rate Corporate-Owned Club Count Corporate-Owned Club Revenue Franchise Segment Revenue Franchisee-Owned Club Count New Club Openings
Equipment monetization and mature corporate-club unit economics
Equipment segment revenue and new-club equipment placements connect franchise development and refresh cycles to product sales, while mature corporate-club AUV and four-wall Adjusted EBITDA margin show seasoned unit-level revenue and profitability.
Corporate Club Average Unit Volume Corporate Club Four-Wall Adjusted EBITDA Margin Equipment Placement Count Equipment Segment Revenue

See It in Company Research

These companies are examples of how the concept is reported or discussed in public filings. Definitions can differ by issuer; these links open company research rather than a normalized metric comparison.

PLNTOpen operating-model research →17 of 17 reviewed concepts in Fitness Club Franchise & Membership EconomicsMember scale, pricing, premium mix, and same-club demand7 of 7 bridge concepts supportedContinue through this bridge:Average Monthly Dues per Member Member Count Net Member Growth Premium Membership Penetration Same-Club Sales Growth System-Wide Sales

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Compare seasoned-club coverage

Compare same-club performance only after preserving seasoning rules and ownership-transfer treatment.

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