Financial research concept

Fitness Club Equipment Segment Revenue

measures revenue from fitness-equipment sales to new and existing franchisee-owned clubs within the issuer's equipment segment.

By Lee BaileyPublished Sep 26, 2026

Research context

See what supports this page, how current it is, and where comparable or historical context is available.

Research date: Sep 26, 2026Use the dated article and cited sources for the definition, examples, and stated limitations.
Operating-model context: 17 connected conceptsPart of the reviewed Fitness Club Franchise & Membership Economics; issuer definitions remain distinct where disclosed.
Company examples: 1 reviewed companyRelationships reflect supported examples, not a normalized cross-company KPI ranking.

Replacement sales drove most of the growth
The installed base creates recurring replacement demand
Equipment revenue is not franchise royalty revenue
Part of the Fitness Club Franchise & Membership Economics
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Fitness club equipment segment revenue measures revenue from equipment sold to new and existing franchisee-owned clubs.

Planet Fitness reported $310.1 million of Equipment segment revenue in 2025, up 21.1% from $256.1 million in 2024.

Replacement sales drove most of the growth

Planet Fitness attributed $47.4 million of the increase to higher equipment sales to existing franchisee-owned clubs and only $6.6 million to higher sales to new franchisee-owned clubs.

That mix is important because the segment is not simply a derivative of new-club openings.

The installed base creates recurring replacement demand

Franchisees generally must replace equipment every five to nine years. As the franchise system gets larger, the installed base can create substantial replacement demand even if new-club growth slows.

This makes equipment revenue partly a development business and partly a refresh-cycle business.

Equipment revenue is not franchise royalty revenue

Equipment sales are reported in a separate segment from franchise royalties and most franchise fees.

Equipment placement count helps explain new-club activity, but it does not capture replacement sales or the dollar value of equipment sold.

Primary source: Planet Fitness 2025 Form 10-K.

Part of the Fitness Club Franchise & Membership Economics

Connects fitness-club member scale, pricing and premium mix with same-club demand, franchise royalty economics, owned-versus-franchised footprint growth, equipment monetization, and mature corporate-club unit economics.

Browse the full operating model in Company Analysis →

Where this concept fits

Equipment monetization and mature corporate-club unit economicsCurrent relationship
Equipment segment revenue and new-club equipment placements connect franchise development and refresh cycles to product sales, while mature corporate-club AUV and four-wall Adjusted EBITDA margin show seasoned unit-level revenue and profitability.
Corporate Club Average Unit Volume Corporate Club Four-Wall Adjusted EBITDA Margin Equipment Placement CountEquipment Segment RevenueCurrent concept
Member scale, pricing, premium mix, and same-club demand
Member count and net member growth show the customer base, average dues and premium membership penetration show monetization mix, system-wide sales aggregate member billings, and same-club growth plus the same-club base isolate performance in seasoned locations.
Average Monthly Dues per Member Member Count Net Member Growth Premium Membership Penetration Same-Club Sales Base Count Same-Club Sales Growth System-Wide Sales
Franchise royalty economics and ownership footprint
Average royalty rate converts franchisee member billings into franchisor economics, while franchisee-owned and corporate-owned club counts show ownership mix. New openings expand both channels, and segment revenue separates franchise monetization from directly operated club revenue.
Average Royalty Rate Corporate-Owned Club Count Corporate-Owned Club Revenue Franchise Segment Revenue Franchisee-Owned Club Count New Club Openings

See It in Company Research

These companies are examples of how the concept is reported or discussed in public filings. Definitions can differ by issuer; these links open company research rather than a normalized metric comparison.

PLNTOpen operating-model research →17 of 17 reviewed concepts in Fitness Club Franchise & Membership EconomicsEquipment monetization and mature corporate-club unit economics4 of 4 bridge concepts supportedContinue through this bridge:Corporate Club Average Unit Volume Corporate Club Four-Wall Adjusted EBITDA Margin Equipment Placement Count

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Compare equipment-cycle revenue

Compare new-club equipment demand with recurring replacement sales across an expanding installed base.

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