Financial research concept

Fitness Club Same-Club Sales Growth

measures year-over-year change in monthly membership dues billed at fitness clubs that have been in the comparable base for more than 12 months.

By Lee BaileyPublished Sep 26, 2026

Research context

See what supports this page, how current it is, and where comparable or historical context is available.

Research date: Sep 26, 2026Use the dated article and cited sources for the definition, examples, and stated limitations.
Operating-model context: 17 connected conceptsPart of the reviewed Fitness Club Franchise & Membership Economics; issuer definitions remain distinct where disclosed.
Company examples: 1 reviewed companyRelationships reflect supported examples, not a normalized cross-company KPI ranking.

Planet Fitness measures dues, not total club revenue
Price, mix, and members per club can all drive the result
International clubs add a currency convention
Part of the Fitness Club Franchise & Membership Economics
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Fitness club same-club sales growth measures year-over-year change in monthly membership dues billed at seasoned clubs.

Planet Fitness reported 6.7% system-wide same-club sales growth in 2025, including 6.8% at franchisee-owned clubs and 6.0% at corporate-owned clubs.

Planet Fitness measures dues, not total club revenue

The metric is based solely on monthly membership dues billed.

It does not include annual fees, enrollment fees, retail sales, equipment sales, or every other revenue stream associated with the club system.

That makes it a focused recurring-membership measure rather than a broad same-store revenue metric.

Price, mix, and members per club can all drive the result

Planet Fitness identifies membership-tier mix and pricing, net memberships per club, consumer demand, local competition, marketing, and nearby club openings among the factors that can affect same-club sales.

A 6.7% increase therefore cannot be interpreted as pure traffic growth or pure pricing.

International clubs add a currency convention

Planet Fitness calculates international same-club sales on a constant-currency basis.

The same-club sales base also follows specific rules for clubs older than 12 months and for ownership transfers.

Preserve both the billing definition and population rules before comparing the metric with another fitness operator's same-store sales.

Primary source: Planet Fitness 2025 Form 10-K.

Part of the Fitness Club Franchise & Membership Economics

Connects fitness-club member scale, pricing and premium mix with same-club demand, franchise royalty economics, owned-versus-franchised footprint growth, equipment monetization, and mature corporate-club unit economics.

Browse the full operating model in Company Analysis →

Where this concept fits

Member scale, pricing, premium mix, and same-club demandCurrent relationship
Member count and net member growth show the customer base, average dues and premium membership penetration show monetization mix, system-wide sales aggregate member billings, and same-club growth plus the same-club base isolate performance in seasoned locations.
Average Monthly Dues per Member Member Count Net Member Growth Premium Membership Penetration Same-Club Sales Base CountSame-Club Sales GrowthCurrent conceptSystem-Wide Sales
Franchise royalty economics and ownership footprint
Average royalty rate converts franchisee member billings into franchisor economics, while franchisee-owned and corporate-owned club counts show ownership mix. New openings expand both channels, and segment revenue separates franchise monetization from directly operated club revenue.
Average Royalty Rate Corporate-Owned Club Count Corporate-Owned Club Revenue Franchise Segment Revenue Franchisee-Owned Club Count New Club Openings
Equipment monetization and mature corporate-club unit economics
Equipment segment revenue and new-club equipment placements connect franchise development and refresh cycles to product sales, while mature corporate-club AUV and four-wall Adjusted EBITDA margin show seasoned unit-level revenue and profitability.
Corporate Club Average Unit Volume Corporate Club Four-Wall Adjusted EBITDA Margin Equipment Placement Count Equipment Segment Revenue

See It in Company Research

These companies are examples of how the concept is reported or discussed in public filings. Definitions can differ by issuer; these links open company research rather than a normalized metric comparison.

PLNTOpen operating-model research →17 of 17 reviewed concepts in Fitness Club Franchise & Membership EconomicsMember scale, pricing, premium mix, and same-club demand7 of 7 bridge concepts supportedContinue through this bridge:Average Monthly Dues per Member Member Count Net Member Growth Premium Membership Penetration Same-Club Sales Base Count System-Wide Sales

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Compare recurring same-club demand

Compare monthly-dues growth at seasoned clubs while separating price, mix, members per club, and new-unit expansion.

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