Financial research concept

Fitness Club System-Wide Sales

measures monthly membership dues and annual fees billed across both franchisee-owned and corporate-owned fitness clubs.

By Lee BaileyPublished Sep 26, 2026

Research context

See what supports this page, how current it is, and where comparable or historical context is available.

Research date: Sep 26, 2026Use the dated article and cited sources for the definition, examples, and stated limitations.
Operating-model context: 17 connected conceptsPart of the reviewed Fitness Club Franchise & Membership Economics; issuer definitions remain distinct where disclosed.
Company examples: 1 reviewed companyRelationships reflect supported examples, not a normalized cross-company KPI ranking.

Most system-wide sales are not Planet Fitness GAAP revenue
The measure deliberately excludes some member spending
System-wide sales bridge members to franchisor economics
Part of the Fitness Club Franchise & Membership Economics
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Fitness club system-wide sales measure monthly membership dues and annual fees billed across both franchisee-owned and corporate-owned clubs.

Planet Fitness reported $5.3 billion of system-wide sales in 2025, up from $4.8 billion in 2024.

Most system-wide sales are not Planet Fitness GAAP revenue

Franchisee-owned clubs bill their own members. Those billings are included in system-wide sales but are not recorded as Planet Fitness consolidated revenue.

The metric is useful because those franchisee billings support royalty revenue and other franchise economics.

The measure deliberately excludes some member spending

Planet Fitness defines system-wide sales around monthly dues and annual fees.

Enrollment fees, retail purchases, and equipment sales are not the same thing as system-wide sales. That keeps the metric focused on recurring and annual membership billings rather than all economic activity in the system.

System-wide sales bridge members to franchisor economics

Planet Fitness ended 2025 with approximately 20.8 million members and a 6.7% average royalty rate across the franchise system.

The combination of member scale, dues, annual fees, same-club growth, and franchise royalty structure helps explain how system-wide billings translate into company franchise revenue.

Use system-wide sales with franchise segment revenue, not as a substitute for it.

Primary source: Planet Fitness 2025 Form 10-K.

Part of the Fitness Club Franchise & Membership Economics

Connects fitness-club member scale, pricing and premium mix with same-club demand, franchise royalty economics, owned-versus-franchised footprint growth, equipment monetization, and mature corporate-club unit economics.

Browse the full operating model in Company Analysis →

Where this concept fits

Member scale, pricing, premium mix, and same-club demandCurrent relationship
Member count and net member growth show the customer base, average dues and premium membership penetration show monetization mix, system-wide sales aggregate member billings, and same-club growth plus the same-club base isolate performance in seasoned locations.
Average Monthly Dues per Member Member Count Net Member Growth Premium Membership Penetration Same-Club Sales Base Count Same-Club Sales GrowthSystem-Wide SalesCurrent concept
Franchise royalty economics and ownership footprint
Average royalty rate converts franchisee member billings into franchisor economics, while franchisee-owned and corporate-owned club counts show ownership mix. New openings expand both channels, and segment revenue separates franchise monetization from directly operated club revenue.
Average Royalty Rate Corporate-Owned Club Count Corporate-Owned Club Revenue Franchise Segment Revenue Franchisee-Owned Club Count New Club Openings
Equipment monetization and mature corporate-club unit economics
Equipment segment revenue and new-club equipment placements connect franchise development and refresh cycles to product sales, while mature corporate-club AUV and four-wall Adjusted EBITDA margin show seasoned unit-level revenue and profitability.
Corporate Club Average Unit Volume Corporate Club Four-Wall Adjusted EBITDA Margin Equipment Placement Count Equipment Segment Revenue

See It in Company Research

These companies are examples of how the concept is reported or discussed in public filings. Definitions can differ by issuer; these links open company research rather than a normalized metric comparison.

PLNTOpen operating-model research →17 of 17 reviewed concepts in Fitness Club Franchise & Membership EconomicsMember scale, pricing, premium mix, and same-club demand7 of 7 bridge concepts supportedContinue through this bridge:Average Monthly Dues per Member Member Count Net Member Growth Premium Membership Penetration Same-Club Sales Base Count Same-Club Sales Growth

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Compare system billing scale

Compare member dues and annual fees across the full system without treating franchisee billings as GAAP company revenue.

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