Fitness club equipment placement count measures the number of new franchisee-owned clubs that receive fitness-equipment placements during a reporting period.
Planet Fitness reported 152 new equipment placements in new franchisee-owned clubs during 2025, up from 124 in 2024.
Placement count is tied to franchise development
Planet Fitness requires franchisees to purchase branded fitness equipment from the company or approved vendors for new clubs.
New equipment placements therefore connect new-franchise development to the Equipment segment, but they do not equal total system-wide club openings because corporate-owned openings are outside this specific placement count.
Replacement demand is a separate equipment cycle
Franchisee-owned clubs are generally required to replace equipment every five to nine years.
That means equipment economics have two distinct demand streams: new-club placements and replacement equipment at existing clubs.
In 2025, the larger dollar increase in equipment revenue actually came from existing franchisee-owned clubs rather than new locations.
Unit activity is not segment revenue
The 152 figure counts new-club placements, not dollars of equipment sold. Equipment segment revenue includes both new-club and replacement-equipment sales.
Use placement count to understand development activity and equipment revenue to understand monetization.
Primary sources: Planet Fitness 2025 Form 10-K and Planet Fitness fourth-quarter and full-year 2025 results.
Part of the Fitness Club Franchise & Membership Economics
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- PLNTOpen operating-model research →17 of 17 reviewed concepts in Fitness Club Franchise & Membership EconomicsEquipment monetization and mature corporate-club unit economics4 of 4 bridge concepts supportedContinue through this bridge:Corporate Club Average Unit VolumeCorporate Club Four-Wall Adjusted EBITDA MarginEquipment Segment Revenue
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Compare equipment placement activity
Compare new-franchise development with the equipment placements required to open and outfit new locations.
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