Financial research concept

Fitness Club Net Member Growth

measures the net increase in the fitness-club membership base over a period after additions and cancellations.

By Lee BaileyPublished Sep 26, 2026

Research context

See what supports this page, how current it is, and where comparable or historical context is available.

Research date: Sep 26, 2026Use the dated article and cited sources for the definition, examples, and stated limitations.
Operating-model context: 17 connected conceptsPart of the reviewed Fitness Club Franchise & Membership Economics; issuer definitions remain distinct where disclosed.
Company examples: 1 reviewed companyRelationships reflect supported examples, not a normalized cross-company KPI ranking.

Planet Fitness deliberately does not foreground attrition
Growth comes from existing clubs and new clubs
Net growth does not reveal gross joins or cancellations
Part of the Fitness Club Franchise & Membership Economics
See It in Company Research
Continue Research

Fitness club net member growth measures the change in total members over a reporting period after joins, cancellations, transfers, and other membership changes.

Planet Fitness added approximately 1.1 million net new members during 2025.

Planet Fitness deliberately does not foreground attrition

The company records membership changes daily through its point-of-sale system and monitors membership growth, average members per club, average monthly dues, and transfers between locations.

Planet Fitness explicitly says it does not rely on membership attrition as a separate operating metric when assessing performance.

That makes net member growth a more central public measure than a standalone churn statistic.

Growth comes from existing clubs and new clubs

Planet Fitness says member growth is driven by both net member growth at existing clubs and expansion of the system-wide club base.

Those are different engines. Mature-club member gains support same-club sales, while new club openings create entirely new membership capacity.

Net growth does not reveal gross joins or cancellations

A positive net number can result from many combinations of additions and losses.

Use net member growth to understand the direction and magnitude of the membership base, but avoid treating it as a retention rate or gross acquisition measure.

Primary sources: Planet Fitness 2025 Form 10-K and Planet Fitness fourth-quarter and full-year 2025 results.

Part of the Fitness Club Franchise & Membership Economics

Connects fitness-club member scale, pricing and premium mix with same-club demand, franchise royalty economics, owned-versus-franchised footprint growth, equipment monetization, and mature corporate-club unit economics.

Browse the full operating model in Company Analysis →

Where this concept fits

Member scale, pricing, premium mix, and same-club demandCurrent relationship
Member count and net member growth show the customer base, average dues and premium membership penetration show monetization mix, system-wide sales aggregate member billings, and same-club growth plus the same-club base isolate performance in seasoned locations.
Average Monthly Dues per Member Member CountNet Member GrowthCurrent conceptPremium Membership Penetration Same-Club Sales Base Count Same-Club Sales Growth System-Wide Sales
Franchise royalty economics and ownership footprint
Average royalty rate converts franchisee member billings into franchisor economics, while franchisee-owned and corporate-owned club counts show ownership mix. New openings expand both channels, and segment revenue separates franchise monetization from directly operated club revenue.
Average Royalty Rate Corporate-Owned Club Count Corporate-Owned Club Revenue Franchise Segment Revenue Franchisee-Owned Club Count New Club Openings
Equipment monetization and mature corporate-club unit economics
Equipment segment revenue and new-club equipment placements connect franchise development and refresh cycles to product sales, while mature corporate-club AUV and four-wall Adjusted EBITDA margin show seasoned unit-level revenue and profitability.
Corporate Club Average Unit Volume Corporate Club Four-Wall Adjusted EBITDA Margin Equipment Placement Count Equipment Segment Revenue

See It in Company Research

These companies are examples of how the concept is reported or discussed in public filings. Definitions can differ by issuer; these links open company research rather than a normalized metric comparison.

PLNTOpen operating-model research →17 of 17 reviewed concepts in Fitness Club Franchise & Membership EconomicsMember scale, pricing, premium mix, and same-club demand7 of 7 bridge concepts supportedContinue through this bridge:Average Monthly Dues per Member Member Count Premium Membership Penetration Same-Club Sales Base Count Same-Club Sales Growth System-Wide Sales

Continue Research

Continue from the concept into the Grizzly Bulls research surface that best matches the next question. These links are research continuations, not recommendations or required steps.

Compare stocks

Compare membership growth

Compare net member growth with existing-club demand and new-club expansion instead of treating it as a churn metric.

Continue research

Explore more topics in the Financial Research Encyclopedia.