Financial research concept

Fitness Club Corporate-Owned Club Revenue

measures revenue recognized from directly operated fitness clubs, including membership dues, fees, and retail sales.

By Lee BaileyPublished Sep 26, 2026

Research context

See what supports this page, how current it is, and where comparable or historical context is available.

Research date: Sep 26, 2026Use the dated article and cited sources for the definition, examples, and stated limitations.
Operating-model context: 17 connected conceptsPart of the reviewed Fitness Club Franchise & Membership Economics; issuer definitions remain distinct where disclosed.
Company examples: 1 reviewed companyRelationships reflect supported examples, not a normalized cross-company KPI ranking.

Mature clubs and newer clubs both contributed to growth
Corporate revenue is different from system-wide sales
Revenue growth should be read with club economics
Part of the Fitness Club Franchise & Membership Economics
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Fitness club corporate-owned club revenue measures the GAAP revenue generated by clubs the company directly owns and operates.

Planet Fitness reported $546.1 million of Corporate-owned clubs segment revenue in 2025, up 8.7% from $502.3 million in 2024.

Mature clubs and newer clubs both contributed to growth

Planet Fitness attributed $28.1 million of the increase to corporate-owned clubs already in the same-club sales base. Of that amount, $21.1 million came from 6.0% same-club sales growth, with additional contributions from other fees and annual fees.

Another $15.7 million came from newer clubs opened or acquired since January 1, 2024 before entering the same-club base.

That decomposition separates mature-store growth from footprint expansion.

Corporate revenue is different from system-wide sales

System-wide sales include monthly dues and annual fees billed at franchisee-owned clubs even though those billings are not Planet Fitness GAAP revenue.

Corporate-owned club revenue, by contrast, is company revenue and includes additional items such as enrollment fees, other fees, and retail sales.

Revenue growth should be read with club economics

Planet Fitness also reports corporate-club AUV, four-wall Adjusted EBITDA margin, and club operations expense.

Those measures help distinguish whether corporate revenue growth is coming from stronger mature clubs, more company-owned locations, higher fees, or a combination of factors.

Primary source: Planet Fitness 2025 Form 10-K.

Part of the Fitness Club Franchise & Membership Economics

Connects fitness-club member scale, pricing and premium mix with same-club demand, franchise royalty economics, owned-versus-franchised footprint growth, equipment monetization, and mature corporate-club unit economics.

Browse the full operating model in Company Analysis →

Where this concept fits

Franchise royalty economics and ownership footprintCurrent relationship
Average royalty rate converts franchisee member billings into franchisor economics, while franchisee-owned and corporate-owned club counts show ownership mix. New openings expand both channels, and segment revenue separates franchise monetization from directly operated club revenue.
Average Royalty Rate Corporate-Owned Club CountCorporate-Owned Club RevenueCurrent conceptFranchise Segment Revenue Franchisee-Owned Club Count New Club Openings
Member scale, pricing, premium mix, and same-club demand
Member count and net member growth show the customer base, average dues and premium membership penetration show monetization mix, system-wide sales aggregate member billings, and same-club growth plus the same-club base isolate performance in seasoned locations.
Average Monthly Dues per Member Member Count Net Member Growth Premium Membership Penetration Same-Club Sales Base Count Same-Club Sales Growth System-Wide Sales
Equipment monetization and mature corporate-club unit economics
Equipment segment revenue and new-club equipment placements connect franchise development and refresh cycles to product sales, while mature corporate-club AUV and four-wall Adjusted EBITDA margin show seasoned unit-level revenue and profitability.
Corporate Club Average Unit Volume Corporate Club Four-Wall Adjusted EBITDA Margin Equipment Placement Count Equipment Segment Revenue

See It in Company Research

These companies are examples of how the concept is reported or discussed in public filings. Definitions can differ by issuer; these links open company research rather than a normalized metric comparison.

PLNTOpen operating-model research →17 of 17 reviewed concepts in Fitness Club Franchise & Membership EconomicsFranchise royalty economics and ownership footprint6 of 6 bridge concepts supportedContinue through this bridge:Average Royalty Rate Corporate-Owned Club Count Franchise Segment Revenue Franchisee-Owned Club Count New Club Openings

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Compare owned-club revenue growth

Compare mature-store growth, newer-club contribution, fees, and directly operated club economics.

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