Financial research concept

Fitness Club Member Count

measures the total fitness-club membership base at a point in time under the issuer's system-wide definition.

By Lee BaileyPublished Sep 26, 2026

Research context

See what supports this page, how current it is, and where comparable or historical context is available.

Research date: Sep 26, 2026Use the dated article and cited sources for the definition, examples, and stated limitations.
Operating-model context: 17 connected conceptsPart of the reviewed Fitness Club Franchise & Membership Economics; issuer definitions remain distinct where disclosed.
Company examples: 1 reviewed companyRelationships reflect supported examples, not a normalized cross-company KPI ranking.

Member count is a scale measure, not a revenue measure
The denominator spans both ownership models
Ending members are different from annual member growth
Part of the Fitness Club Franchise & Membership Economics
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Fitness club member count measures the total system-wide membership base at a point in time.

Planet Fitness ended 2025 with approximately 20.8 million members across 2,896 clubs.

Member count is a scale measure, not a revenue measure

Members can be on different membership tiers and therefore pay different monthly dues. They can also generate annual fees and other charges that are not captured by a simple member count.

That is why membership scale should be paired with average monthly dues per member and premium-tier penetration.

The denominator spans both ownership models

The total membership base includes members of franchisee-owned and corporate-owned clubs.

Planet Fitness therefore does not recognize all member billings as company revenue. Franchisee member billings contribute to system-wide sales and royalty economics, while corporate-owned member billings contribute more directly to company revenue.

Ending members are different from annual member growth

Planet Fitness added approximately 1.1 million net new members in 2025.

The 20.8 million ending figure is the period-end stock; net member growth is the flow that changes the stock during the year.

Primary sources: Planet Fitness 2025 Form 10-K and Planet Fitness fourth-quarter and full-year 2025 results.

Part of the Fitness Club Franchise & Membership Economics

Connects fitness-club member scale, pricing and premium mix with same-club demand, franchise royalty economics, owned-versus-franchised footprint growth, equipment monetization, and mature corporate-club unit economics.

Browse the full operating model in Company Analysis →

Where this concept fits

Member scale, pricing, premium mix, and same-club demandCurrent relationship
Member count and net member growth show the customer base, average dues and premium membership penetration show monetization mix, system-wide sales aggregate member billings, and same-club growth plus the same-club base isolate performance in seasoned locations.
Average Monthly Dues per MemberMember CountCurrent conceptNet Member Growth Premium Membership Penetration Same-Club Sales Base Count Same-Club Sales Growth System-Wide Sales
Franchise royalty economics and ownership footprint
Average royalty rate converts franchisee member billings into franchisor economics, while franchisee-owned and corporate-owned club counts show ownership mix. New openings expand both channels, and segment revenue separates franchise monetization from directly operated club revenue.
Average Royalty Rate Corporate-Owned Club Count Corporate-Owned Club Revenue Franchise Segment Revenue Franchisee-Owned Club Count New Club Openings
Equipment monetization and mature corporate-club unit economics
Equipment segment revenue and new-club equipment placements connect franchise development and refresh cycles to product sales, while mature corporate-club AUV and four-wall Adjusted EBITDA margin show seasoned unit-level revenue and profitability.
Corporate Club Average Unit Volume Corporate Club Four-Wall Adjusted EBITDA Margin Equipment Placement Count Equipment Segment Revenue

See It in Company Research

These companies are examples of how the concept is reported or discussed in public filings. Definitions can differ by issuer; these links open company research rather than a normalized metric comparison.

PLNTOpen operating-model research →17 of 17 reviewed concepts in Fitness Club Franchise & Membership EconomicsMember scale, pricing, premium mix, and same-club demand7 of 7 bridge concepts supportedContinue through this bridge:Average Monthly Dues per Member Net Member Growth Premium Membership Penetration Same-Club Sales Base Count Same-Club Sales Growth System-Wide Sales

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Compare membership scale

Compare customer-base scale alongside pricing, premium mix, system footprint, and franchise economics.

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