Financial research concept

Fitness Club Corporate-Owned Club Count

measures the number of fitness clubs directly owned and operated by the public company at period end.

By Lee BaileyPublished Sep 26, 2026

Research context

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Research date: Sep 26, 2026Use the dated article and cited sources for the definition, examples, and stated limitations.
Operating-model context: 17 connected conceptsPart of the reviewed Fitness Club Franchise & Membership Economics; issuer definitions remain distinct where disclosed.
Company examples: 1 reviewed companyRelationships reflect supported examples, not a normalized cross-company KPI ranking.

Ending count reflects more than new openings
Ownership determines which economics Planet Fitness records directly
Corporate-owned clubs are a small share of the system
Part of the Fitness Club Franchise & Membership Economics
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Fitness club corporate-owned club count measures the number of clubs directly owned and operated by the public company at a reporting date.

Planet Fitness operated 292 corporate-owned clubs at December 31, 2025, up from 277 a year earlier.

Ending count reflects more than new openings

During 2025, Planet Fitness opened or acquired 23 corporate-owned clubs and refranchised eight clubs to franchisees.

The year-end increase was therefore 15 clubs, not 23. That is why ending club count is a stock measure while new club openings are a flow.

Ownership determines which economics Planet Fitness records directly

Corporate-owned clubs produce membership dues, annual fees, enrollment fees, other fees, and retail sales that Planet Fitness recognizes as company revenue.

Franchisee-owned clubs instead generate franchise royalties and other franchisor revenue while the franchisees bear the underlying club operating costs.

This ownership split is central to understanding the company's mix of asset-light franchise economics and directly operated club economics.

Planet Fitness ended 2025 with 2,896 clubs in total, including 2,604 franchisee-owned clubs.

The corporate-owned estate therefore provides a useful window into club-level economics, but it represents a minority of the system footprint.

Primary source: Planet Fitness 2025 Form 10-K.

Part of the Fitness Club Franchise & Membership Economics

Connects fitness-club member scale, pricing and premium mix with same-club demand, franchise royalty economics, owned-versus-franchised footprint growth, equipment monetization, and mature corporate-club unit economics.

Browse the full operating model in Company Analysis →

Where this concept fits

Franchise royalty economics and ownership footprintCurrent relationship
Average royalty rate converts franchisee member billings into franchisor economics, while franchisee-owned and corporate-owned club counts show ownership mix. New openings expand both channels, and segment revenue separates franchise monetization from directly operated club revenue.
Average Royalty RateCorporate-Owned Club CountCurrent conceptCorporate-Owned Club Revenue Franchise Segment Revenue Franchisee-Owned Club Count New Club Openings
Member scale, pricing, premium mix, and same-club demand
Member count and net member growth show the customer base, average dues and premium membership penetration show monetization mix, system-wide sales aggregate member billings, and same-club growth plus the same-club base isolate performance in seasoned locations.
Average Monthly Dues per Member Member Count Net Member Growth Premium Membership Penetration Same-Club Sales Base Count Same-Club Sales Growth System-Wide Sales
Equipment monetization and mature corporate-club unit economics
Equipment segment revenue and new-club equipment placements connect franchise development and refresh cycles to product sales, while mature corporate-club AUV and four-wall Adjusted EBITDA margin show seasoned unit-level revenue and profitability.
Corporate Club Average Unit Volume Corporate Club Four-Wall Adjusted EBITDA Margin Equipment Placement Count Equipment Segment Revenue

See It in Company Research

These companies are examples of how the concept is reported or discussed in public filings. Definitions can differ by issuer; these links open company research rather than a normalized metric comparison.

PLNTOpen operating-model research →17 of 17 reviewed concepts in Fitness Club Franchise & Membership EconomicsFranchise royalty economics and ownership footprint6 of 6 bridge concepts supportedContinue through this bridge:Average Royalty Rate Corporate-Owned Club Revenue Franchise Segment Revenue Franchisee-Owned Club Count New Club Openings

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